Freelancer profile translated to English.
Back to original languageAbout Margaux
I support brands and companies in the **development of their digital marketing and communication strategy**, with an approach that is both **business-oriented, data-driven, and creative**.
An entrepreneur and consultant with **over 15 years of experience in digital marketing**, in France and the UK, I have worked in demanding, high-growth environments, notably at **Amazon**, where I developed solid expertise in **performance analysis, optimization of digital levers, and data-driven decision-making**.
I work on topics such as:
- Marketing and digital strategy
- Brand awareness and performance development
- E-commerce optimization and acquisition
- Campaign management and strategic recommendations
My approach is **structured and results-oriented**, while leaving essential room for **creativity and a deep understanding of brand challenges**.
I also place great importance on the **quality of collaboration**: regular exchanges, education, transparency, and a strong ability to adapt to evolve effectively in a constantly changing digital environment.
Objective:clear, actionable, and measurable strategiesto drive your growth.
French
Native or bilingual
English
Native or bilingual
Spanish
Conversational
Can work on-site
Paris (up to 50km)
Experience
- LoumioFounderFASHION AND COSMETICSAugust 2023 - Today (2 years and 10 months)Paris, FranceCreation and launch of Loumio Paris, a brand of anti-UV swimwear for children (manufactured in Portugal).Key skills:- Comprehensive development of brand identity and marketing strategy- Commercial deployment in France and internationally (15+ resellers in less than 2 years, including Corsica and Saint-Barth)- Participation in trade shows: Maison & Objet, Playtime ParisDistribution and partner network management💡 What I can bring to your projects: marketing strategy, brand development, product launch, and international commercial support.
- AmazonMarketing ManagerE-COMMERCEJanuary 2017 - January 2023 (6 years)Paris, FranceManaged a European project to optimize online stores for 7 categories, generating over $50.4 million in annual revenue.Responsibilities and achievements:- Design and A/B testing of customer journeys, reporting, and European-wide deployment- Definition of the French offers and promotions strategy and development of the Monoprix marketing strategy on Amazon- Coordination of major campaigns: Black Friday, seasonal events – merchandising, e-mailing, mobile notifications- Multi-country management (FR, ES, IT): improvement of customer satisfaction in collaboration with customer service and internal teams- Management of interns and functional coordination of external partners (agencies, mystery shopping)💡 Key skills: e-commerce strategy, digital marketing, online sales optimization, team management, international coordination
- amazonProduct Catalog ConsultantE-COMMERCEFebruary 2017 - May 2018 (1 year and 3 months)London, UKAudit and optimization of catalogs for over 100 premium suppliers.Responsibilities and achievements:- Analysis and improvement of product catalogs to maximize visibility and sales- Training of local and offshore teams on catalog optimization and internal processes- Implementation of best practices to ensure the quality and consistency of product data
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Education
- MasterE.B.S Paris - European Business School2012Master
- Shanghai University2025