About Margaux
- Positioning, key messages, editorial pillars, content architecture
- Social media strategy + community management (management & optimization): publication, iterations, KPI reporting
- Copywriting / ghostwriting (LinkedIn posts, newsletters, video scripts, sales pages)
- Influencer marketing & partnerships (strategy, selection, outreach, briefs, performance tracking)
French
Native or bilingual
English
Fluent
Italian
Native or bilingual
Experience
- SanofloreCommunication Manager: PR, Social Media, Partnerships & InfluenceFASHION AND COSMETICSMay 2026 - Today (1 month)Paris, FranceSanoflore - Communication Manager: Influence, Social Media, PR & PartnershipsAs a communication consultant, I am supporting Sanoflore, a pioneering certified organic cosmetics brand, for its 40th anniversary campaign.My mission:structure and deploy a 360° communication plan to strengthen brand awareness, enhance brand desirability, and support revenue growth.Actions:Influence→ Creation and management of a pool of micro and macro beauty influencers to ensure constant social media presence, introduce products, and engage advocates capable of anchoring the brand in new communities.Partnerships→ Identification and establishment of strategic partnerships to co-create content aligned with the brand's DNA and enhance its image with qualified audiences.UGC→ Creation of UGC briefs and production monitoring to feed a high-performing advertising strategy.Public Relations→ Creation and follow-up of the press kit in collaboration with the agency, organization of press trips.Social Media→ Development of a cohesive social media communication plan, designed to build brand awareness, foster community, and support campaign highlights.Offline Communication→ Deployment of a metro advertising campaign across 220 stations in Paris and Lyon.Results:→ +2M impressions/month generated via the influencer pool, with an estimated EMV of ~€100K/month→ +1M people reached through strategic partnerships (2/month)→ +15% sales on the website after UGC activation in paid media→ +300 press publications annually→ ~15M estimated contacts from the advertising campaign across 220 stations→ +10,000 products distributed during street marketing activities in 4 cities→ +100K Instagram followers
- BrainologistCommunication ConsultantHEALTH AND WELLNESSJanuary 2026 - Today (5 months)Paris, FranceBrainologist — Editorial Strategy, Content, Partnerships & Growth HackingAs a communication consultant, I am currently supporting Brainologist, a health brand, in structuring its 360° communication.Objective:Establish a strong brand presence on social media, capable of increasing awareness, educating its audience, and creating engagement around topics not yet widely discussed in the public sphere: memory, stress, sleep, mental energy, cognitive load, prevention.Actions:→ Audit of existing communication and clarification of editorial positioning.→ Definition of multi-platform content strategy: Instagram, LinkedIn, TikTok, Pinterest.→ Development of the monthly communication plan in line with business highlights and seasonal events.→ Development of a partnership strategy with aligned brands, experts, and creators.→ Recommendations for co-founder keynotes to better embody the brand on LinkedIn.→ Structuring communication designed to support desirability, credibility, and organic growth.Results:→ +3 partnerships/month on average.→ An enriched content calendar thanks to targeted and strategic partnerships.→ A better-embodied and more identifiable brand in its messaging.→ Expert health topics transformed into an accessible and desirable brand territory.What this mission allowed me to do:Work on the communication of a brand at the intersection of health, wellness, and education, with a real challenge: making a complex subject understandable, credible, and attractive.
- CercleCommunication Consulting / PRCULTUREApril 2025 - June 2025 (2 months)Paris, FranceGlobal Communication & Public Relations Support - CercleI supportedCercle Musicwith communication & PR support on two strategic fronts, at the heart of a high-visibility international initiative:1. The announcement ofCercle Festival 20262. TheCercle OdysseytourObjective:Ensure clear, coherent, and highly operational communication among all stakeholders, while maximizing media coverage and the quality of public statements.Actions1) Communication & PR - Cercle Festival 2026→ Primary point of contact for French & International PR agencies: coordination, information sharing, regular follow-up.→ Strategic advice: recommendations, message structuring, communication planning.→ Implementation of the system: agency briefs + PR calendar / editorial retroplanning.→ Preparation/optimization of tools: review & validation of press releases, copywriting of arguments and message variations, press kits, Q&A, artist bios.→ Updating and maintaining shared documents: press kits, planning, retroplanning.2) Public Relations Support - Cercle Odyssey→ Coordination of communication and PR during/after the tour (Mexico City, Los Angeles, Paris).→ Time to Action monitoring: deadline management, coordination of actions to be taken, follow-ups (agencies + partners).→ Guest list management: table updates, partner coordination, follow-ups, e-ticket distribution.→ Coordination of press/artist/spokesperson interviews: logistics, contact, briefing, follow-up.→ Monitoring and compilation of press coverage related to the tour.Results→ A secure and smooth PR system, despite the complexity of multi-country, multi-stakeholder, multi-deadline coordination.→ Cercle Odyssey: +150,000 attendees across all concerts.→ Strong international media coverage.→ Harmonized messages and tools.
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Education
- Master of Mass CommunicationECS (European Communication School)2017Master 2 (M2), Communication, général
- Master of Mass CommunicationCESACOM2015Master 1 Communication Globale