About Margaux
French
Native or bilingual
English
Conversational
Spanish
Conversational
Experience
- KPulseDigital Project ManagerE-COMMERCEOctober 2020 - December 2024 (4 years and 2 months)Orleans, FranceSEO:
- Strategic SEO Audit (technical, content, popularity, tagging)
- On-page optimization (technical / content)
- Creation of SEO action plan
- Analysis and reporting of SEO traffic and implementation of recommendations
- Netlinking
Optimized blog post writingSEA:- Strategic SEA potential audit (choice of campaign type, potential, competition, budget)
- Creation of SEA campaigns (Ad creation, Keyword selection) Google Ads account creation
- Account setup
- Settings optimization
SEA Monitoring:- Keyword optimization
- Budget optimization
- Ad optimization
- Conversion tracking and reporting
Social Ads:- Advertising strategy
- Audience targeting
- Content creation
- Campaign management
- KPI analysis
- MycommunITWeb Marketing Assistant Project ManagerSeptember 2018 - August 2020 (1 year and 11 months)Levallois-Perret, FranceAssisting the project manager with projects and monitoring steps (planning, writing briefs and technical specifications, testing, acceptance testing...): launching a V2 of our websiteSEO & SEA OptimizationCommunity management: Facebook, LinkedIn, TwitterFacebook & Linkedin AdsContent creation and writing; blog posts, infographics, visualsCreation of editorial calendarsManagement of e-mailing campaigns, newslettersEnhancing and improving the brand image on the webWebsite analysis and impact of marketing actions (KPIs)Competitive intelligence and implementation of monitoring tools
- EasyflyerWeb Marketing InternJanuary 2018 - September 2018 (8 months)Orleans, FranceAnimation and enrichment of the e-commerce site via the Magento tool: product creation, price and text updates, promotion implementation.HTML Coding: website updates, product sheets, and various content.SEO Optimization (technical, relevance): writing blog posts and updating site content.Proposing marketing actions, reporting, and analyzing actions taken: offer creation.Continuous monitoring to identify e-commerce trends and product trends.
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Education
- Master, Digital MarketingPôle Paris Alternance (PPA)2020Master, Marketing Digital
- Bachelor of ManagementEcole Supérieure de Commerce Et de Management - ESCEM2018Bachelor, Management International