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Margaux E.ME

Margaux E.

Influence Manager | French based in Rome

€550/day
Paris, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Margaux

Hello, I'm Margaux 👋

After 5 years as Head of Influence for one of the leaders in French e-commerce, I offer you my services as an Influence Consultant based in Rome. I support French brands and agencies in managing their campaigns in Italy: influencer sourcing, local coordination, negotiations, content production, and operational monitoring ✨


📣 Influence Management — France → Italy

- Sourcing, verification, and selection of Italian influencers
- Contact management
- Negotiation of terms, rates & image rights
- Validation of scripts, content, and guidelines to ensure adherence to French brand voice
- Campaign monitoring, deadline coordination, reporting


🪄Field Campaign Coordination

- Complete management of influencer events in Italy
- Organization of shootings, scouting, logistics
- Liaison with venues, local teams, service providers
- Operational presence in Rome and possible travel elsewhere in Italy


🎬 Production & Content

- Production supervision to ensure quality & consistency
- Creative coaching to align Italian content with French market expectations
- Deliverable tracking + final validation


🤝Let's work together!

- French → I understand the expectations, brand image, and standards of French advertisers
- Based in Rome → deep understanding of Italian influencer codes, culture, and local market
- Experience in social media & influence → I speak the language of creators as well as brands
- A single reliable point of contact → you save time, gain quality, and maintain control over execution

So, if you are a French brand looking to expand in Italy, an influencer agency seeking a local contact for an event, a press trip, or a shoot, don't hesitate to contact me for a customized quote!
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Italian

    Fluent

Remote only
Primarily works remotely

Experience

  • Rakuten France
    E-Merchandising & Brand Manager
    E-COMMERCE
    April 2019 - May 2024 (5 years and 1 month)
    Paris, France
    Social Media Management & Influence Marketing
    - Social Media Management +1 M followers: Facebook (760K), Instagram (290K), X (85K) & TikTok (40K)
    - Communication strategy development, visual and editorial guidelines
    - Content creation: visuals and videos
    - Paid media: management of sponsored campaign (Meta & TikTok)
    - Influence Marketing: strategy development, creative concept, profile's sourcing, influencer campaign management, KPIs analisis
    - Budget: management of the communication budget (+1 M per year)
    - Analysis: monthly reporting on social media and influence activities E-merchandising Management
    - Project management: definition of the strategy to increase purchases and sales performances
    - Sales animation: creation of pages and banners to promote sales events (briefing, coordination with other marketing teams, KPIs & monitoring)
    - Category Management: annual visibility plan to highlight key trends and products
    - Analytics: campaign analysis and AB Testing to identify best practices
    - PO: project development & pages redesign to improve our performances
    e-merchandising Stratégie e-commerce Stratégie de communication Social media Marketing d'influence
  • Groupe Karavel - Promovacances
    E-merchandising Project Manager
    TRAVEL AND TOURISM
    February 2017 - March 2019 (2 years and 1 month)
    Paris, France
    In charge of managing the e-merchandising for the group Karavel websites
    - Visibility management of top products and special offers
    - Management of the digital sales promotion plan
    - Reporting on the website performances and business operations
    - Website improvements, competitive intelligence and benchmarking
    Stratégie e-commerce e-merchandising Gestion de projet web Analyse de données Communication digitale
  • The Other Store - The OZ
    Junior E-Store Manager - Sonia Rykiel
    LUXURY GOODS
    January 2016 - July 2016 (6 months)
    Paris, France
    Sonia Rykiel E-shop Management
    - Implementation of the digital promotion sales plan for Sonia Rykiel and Sonia By
    - Product catalog management: online, cross sell, merch, navigation menu
    - Creative briefing: home page, dropdown menu, banners
    - Project management: opening of the website in the United States, redesign of the product sheet, store locator
    - Back office Management (CMS Magento)
    - Bug management and dispatch to IT teams
    - Weekly and monthly reporting on the website KPIs
    e-merchandising Communication digitale Stratégie e-commerce Gestion de projet web Analyse de données

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Education

  • Master 2 Digital Communication Strategy, Social Networks and E-business
    ESP School of Advertising, Communication and Marketing
    2016
    Master 2 Stratégie de Communication Digitale, Réseaux Sociaux et E business
  • Master 1 Marketing and Communication Innovation, Study of Communication and Media
    ESP School of Advertising, Communication and Marketing
    2015
    Master 1 Innovation Marketing et Communication, Étude de la communication et des médias

Skill set

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