About Margaux
English
Native or bilingual
French
Native or bilingual
Italian
Fluent
Experience
- Rakuten FranceE-Merchandising & Brand ManagerE-COMMERCEApril 2019 - May 2024 (5 years and 1 month)Paris, FranceSocial Media Management & Influence Marketing- Social Media Management +1 M followers: Facebook (760K), Instagram (290K), X (85K) & TikTok (40K)- Communication strategy development, visual and editorial guidelines- Content creation: visuals and videos- Paid media: management of sponsored campaign (Meta & TikTok)- Influence Marketing: strategy development, creative concept, profile's sourcing, influencer campaign management, KPIs analisis- Budget: management of the communication budget (+1 M per year)- Analysis: monthly reporting on social media and influence activities E-merchandising Management- Project management: definition of the strategy to increase purchases and sales performances- Sales animation: creation of pages and banners to promote sales events (briefing, coordination with other marketing teams, KPIs & monitoring)- Category Management: annual visibility plan to highlight key trends and products- Analytics: campaign analysis and AB Testing to identify best practices- PO: project development & pages redesign to improve our performances
- Groupe Karavel - PromovacancesE-merchandising Project ManagerTRAVEL AND TOURISMFebruary 2017 - March 2019 (2 years and 1 month)Paris, FranceIn charge of managing the e-merchandising for the group Karavel websites- Visibility management of top products and special offers- Management of the digital sales promotion plan- Reporting on the website performances and business operations- Website improvements, competitive intelligence and benchmarking
- The Other Store - The OZJunior E-Store Manager - Sonia RykielLUXURY GOODSJanuary 2016 - July 2016 (6 months)Paris, FranceSonia Rykiel E-shop Management- Implementation of the digital promotion sales plan for Sonia Rykiel and Sonia By- Product catalog management: online, cross sell, merch, navigation menu- Creative briefing: home page, dropdown menu, banners- Project management: opening of the website in the United States, redesign of the product sheet, store locator- Back office Management (CMS Magento)- Bug management and dispatch to IT teams- Weekly and monthly reporting on the website KPIs
Recommendations
Be the first to recommend Margaux
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master 2 Digital Communication Strategy, Social Networks and E-businessESP School of Advertising, Communication and Marketing2016Master 2 Stratégie de Communication Digitale, Réseaux Sociaux et E business
- Master 1 Marketing and Communication Innovation, Study of Communication and MediaESP School of Advertising, Communication and Marketing2015Master 1 Innovation Marketing et Communication, Étude de la communication et des médias