Freelancer profile translated to English.

Description

Through my 8 years of experience in E-commerce, I have been involved in all aspects of the business (Logistics, Transport, Payment, Technical, IT, UX Design, Webmastering, Customer Service, Content, CRM, Acquisition...). My goal is to maximize revenue by improving the customer experience and conversion rate through the optimization of on-site functionalities. In 2024, I decided to pursue training in Product Management to add another string to my bow and strengthen my skills in this area.

Industry field of expertise

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Paris (up to 15km)

ZETRACE,
E-Commerce Consultant / E-Commerce Project Manager
September 2024 - March 2025 (6 months)
Paris, France
• Support in the scoping mission for a B2B marketplace in the energy and circular economy sector.
• Participation in the steering of the digital project roadmap for a B2C E-commerce site in the premium fashion sector.
Trello Prioritization (RICE, MoSCoW, ...) Project Management Workflow Performance Indicators
CAUDALIE,
E-Store Manager Europe
March 2018 - December 2023 (5 years and 9 months)
Paris, France
• Conversion strategy: building sales objectives and forecasts, inventory management, commercial plan construction, site animation & product catalog management, e-merchandising optimization according to market specificities.
• Digital projects: warehouse migration, category page redesign, new delivery & payment methods, search tool optimization, checkout process optimization, post-purchase journey optimization, customer account connection journey optimization, participation in the gift card launch.
• KPI Analysis & regular Business Reviews on campaign performance with country managers.
KPIs: sales, average order value, traffic, conversion rate, promo codes, new buyer rate, delivery & payment method usage rate, payment acceptance rate, chargeback rate (fraud), NPS.
=> +19% sales in 2023 vs. 2022.
KPI Analysis Project Management Conversion Rate Optimization (CRO) Algolia User Story
CHRISTIAN LACROIX SNC,
E-Commerce Project Manager
August 2017 - February 2018 (6 months)
Paris, France
• Conversion strategy: commercial & marketing plan construction, product catalog & e-merchandising management.
• Digital projects: launch of the E-commerce site - B2B2C marketplace system:
- coordination between stakeholders
- mapping the integration workflow between different solutions.
- mapping the customer journey workflow: from order validation to invoicing.
- supporting resellers in importing product catalogs via Mirakl.
• KPI Analysis & Business Review with the finance team.
KPIs: sales, orders, average order value, traffic, conversion rate.
Workflow KPI Analysis Marketplace Project Coordination Priority Management