Freelancer profile translated to English.

Description

Visual merchandiser since 2014, I have had the opportunity to collaborate with major retailers such as Printemps, Gérard Darel, Pablo maison du monde, and Zodio, where I developed solid field expertise - from setting up window displays to coordinating visual universes in stores.

Curious and innovation-oriented, I also trained in UX Design, a discipline that allowed me to deepen my understanding of customer journeys and collaborative design methodologies.

I have a car and am immediately available for assignments anywhere in the Provence Alpes Côte d'Azur region.

Languages

French
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Marseille (up to 50km), Marseille (up to 50km)

GerardDarel
Visual Merchandiser
FASHION AND COSMETICS
January 2025 - June 2025 (5 months)
Paris, France
Management of collections upon receipt (men/women/children). Store layout. Sales analysis based on merchandising logic. Implementation of action plans based on analyses. Setting up window displays and event podiums.
Visual merchandising Window dressing Podium Window dresser Mannequin
ZODIO
Layout Designer - Decorator
REAL ESTATE
January 2021 - January 2022 (1 year)
Responsible for the layout of several apartments for Zodio, according to precise specifications. Complete realization including painting, furniture assembly, and decorative layout implementation.
Interior Decoration Interior Plan Interior Layout Interior Design Space Planning
PRINTEMPS
Visual Merchandiser
FASHION AND COSMETICS
January 2012 - January 2018 (6 years)
Marseille, France
PRINTEMPS TDP - Responsible Visual Merchandiser for 10,000 m2 across all sectors. Creation of Pop-up stores hosting hundreds of brands. Installation of the biggest commercial operation in 50 years "PRINTEMPS 150th Anniversary". In charge of 50 men's and women's mannequin looks.

PRINTEMPS LA VALENTINE - Field Visual Merchandising follow-up across all sectors. Installation of Exhibitions and Pop-up stores. Design and Creation of "Salons Suprêmes".

PRINTEMPS LYON - Maintenance of 25 men's and women's window displays every 3 weeks. Installation of the bathroom section. Dressing of men's and women's mannequins. Redesign of offices into supreme fitting rooms.
Store plan Visual merchandising Podium Customer journeys Window dressing