Margaux Carrut

Several assignments:

Orange Wholesale & International Networks

• Event, editorial, and strategic support (internal communication)

SNCF (Transilien.com)

• Webmastering, management of the Transilien.com website (Drupal) and various editorial projects

• Monitoring and contribution to the e-reputation of Orange Business Services

• Coordination of communications during events

• Monitoring the e-reputation of Orange Business Services, as well as the market in its areas of expertise, and its influencers

• Conducting regular reports analyzing the effectiveness of communications and providing recommendations

• Managing the official social media accounts of Orange Business Services

• Supporting executives and employees in their communication on social media, primarily on Twitter (monitoring, topic suggestions, follow-up, and reporting) and on LinkedIn (support, monitoring, topic suggestions)

• Participating in the implementation of the global digital communication plan for France and International communication on social networks (planning, monitoring, and production of visual content)

• Monitoring and measuring performance in collaboration with the digital communication team

• Participating in the management of digital communication advertising campaigns

• Participating in the Employee Advocacy program

- Contribution to the editorial management of the Orange Pro website

• Contribute to SEO development to acquire a qualified audience

• Manage content production with the editorial manager and external partners (journalists/influencers/experts): articles, features, drawings, videos, etc.

• Prepare monthly editorial committees and work on implementing actions defined with the Marketing Business Units

• Participate in preparing the daily editorial calendar, manage the associated programming grid for site engagement

- Management of the Orange Pro website engagement

• Manage the service provider, conduct weekly meetings with KPI monitoring

• Define the programming grid in compliance with the editorial line and business objectives

• Manage weekly and monthly engagement reporting

- Implementation of the upsell system on the Orange Pro portal (pro.orange.fr/actualites) respecting marketing priorities:

• manage productions with UX/UI

• publish banners in compliance with the editorial line

• tag content for redirection to the store and customer area

• analyze results with weekly and monthly reporting

- Contribution to the development of the Brand Content strategy

• Ensure compliance with the editorial line across all pillars

• Categorize all content according to the new tagging system: display different content based on customer/prospect type, professional life moments (starting a business, gaining visibility, etc.), and future site pillars (business entries, growth drivers, etc.)

• Contribute to defining business needs for new content management tools and daily follow-up with technical and UX/UI teams

• Participate in the redesign project of the Orange Pro website content portal