Freelancer profile translated to English.
Back to original languageAbout Margaux
Hello and welcome to my profile!
For over 5 years, I have been working as a communications manager and strategic planner. Whether client-side or agency-side, I have had the opportunity to work for numerous brands from various backgrounds: banking and insurance, luxury, retail, innovation, entertainment, health… Experiences that have allowed me to develop a comprehensive vision of communication.
I support my clients with kindness, rigor, and proactivity in the development or optimization of the following areas:
- Brand Strategy: Competitive intelligence, brand platform, strategic positioning, strategic guidelines, target and persona definition...
- Content Strategy: Definition and implementation of an editorial line, content creation, writing, and translation, social media and community management
For the past 2 years, I have also regularly worked with schools or universities to pass on my passion and expertise in brand strategy to students.
I would be delighted to put my skills to work for the success of your project.
Do not hesitate to contact me if you would like to discuss it!
Looking forward to connecting,
Margaux
French
Native or bilingual
English
Fluent
Can work on-site
Nice (up to 15km), Cannes (up to 15km)
Experience
- Dusens GroupStrategic PlannerMay 2022 - Today (4 years and 1 month)Nice, France- Brand Strategy: strategic positioning, brand platform, strategic guidelines, social listening, and content strategy- Development and presentation of trend books- Support and strategic monitoring for long-term clients- Preparation of creative briefs and monitoring during concept development- Implementation and management of an internal newsletter for employees- Regular interventions with students for introductions to strategic planning, professional challenge monitoring, and exam corrections at EDHEC Nice, UFR of Toulon, and MediaSchool
- Ville de VersaillesProject Manager - Youth MissionAugust 2020 - May 2022 (1 year and 9 months)78000 Versailles, France- Management and creation of content for the JVersailles website (News, cultural agenda, profiles/reports)- Management of JVersailles social media (Facebook & Instagram)- Writing of the Campus page in the City's monthly magazine, dedicated to youth news- Event project management (La Guinguette de Versailles, Versailles Live, Fête de la Musique, BabySit'dating)- Promotion and support for youth projects (Youth Grant, creation of a dedicated section on the JVersailles website)- Support and management of a team of volunteer contributors and coordination of their actions for JVersailles
- 84.ParisStrategic PlannerSeptember 2019 - December 2019 (3 months)Île-de-France, France- Preparation of creative briefs and monitoring during concept development- Writing and presentation of the strategic part of recommendations- Development and presentation of trend books and consumer studies as part of prospecting meetings
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Education
- Holder of a Master 2, Brand & Innovation ManagementISCOM2019Titulaire d'un Master 2, Marque & Management de l'Innovation
- Auditor, Introduction to General Art HistoryEcole du Louvre2019Auditrice, Initiation à l'histoire générale de l'art