Freelancer profile translated to English.
Back to original languageAbout Margaux
I am Margaux, a brand strategist and visual identity designer.
I help companies and organizations structure their positioning and translate their level of expertise through strategic and sustainable branding. I act as a strategic partner in the construction and evolution of brands.
My approach is based on a simple conviction:
a visual identity is not decorative.
It is the visible translation of a clear strategy.
Before drawing, I clarify.
Before aestheticizing, I align.
Each project follows a structured process:
Understand: analyze the context, challenges, and objectives.
Structure: clarify positioning and message.
Align: build a coherent and sustainable foundation.
Design: translate strategy into visual expression.
The design is a consequence.
French
Native or bilingual
English
Conversational
German
Conversational
Can work on-site
Strasbourg (up to 30km), Haguenau (up to 10km), Mulhouse (up to 10km), Colmar (up to 10km)
Experience
- Maison Fleus BleuesCreation of a visual identityARTS AND CRAFTSNovember 2024 - January 2025 (2 months)Guebwiller, FranceCreation of a complete visual identity and its adaptation to all print and digital communication media.As part of its creation, the company Maison Fleurs Bleues wanted a strong and impactful visual identity, anchored in its romantic and traditional values. It was also essential to be able to adapt it to all its communication media in order to gain visibility and profitability in a coherent and aligned manner.• **Strategic thinking**: brand identity, market research and graphic research• **Graphic creation**: design of a complete visual identity including a logo suite, two adapted color palettes, a harmony of royalty-free fonts• **Print and digital adaptations**: price tags, "advice" cards, business cards, social media templates• **Support and consulting**: visual communication strategy
- BabouchKAtelierRedesign of a visual identityARTS AND CRAFTSSeptember 2024 - November 2024 (2 months)Strasbourg, FranceRedesign of a complete visual identity and its adaptation to all print and digital communication media.After more than ten years of fumbling with their communication, the photography duo BabouchKatelier wanted a coherent visual identity aligned with their deeply human values, which would speak to their clientele and allow them to positively reach a new target audience.• **Strategic thinking**: brand identity, market research and graphic research• **Graphic creation**: design of a complete visual identity including a logo suite, two adapted color palettes, a harmony of royalty-free fonts• **Adaptation of communication media**: website mockup, business cards, promotional stationery: presentation flyer, price brochure, "advice" card• **Support and consulting**: usage, utilization, and application advice, awareness and support towards eco-design
- Inspire Environnement- Groupe Grand AirCreation of a visual identityARCHITECTURE AND URBAN PLANNINGSeptember 2023 - December 2023 (3 months)Lyon, FranceCreation of a complete visual identity in line with pre-existing graphic constraints.As part of the opening of the new subsidiary of the Grand Air group, Inspire - an engineering firm that bridges architecture and engineering on fundamental issues related to climate change - the Grand Air group wanted a differentiating and sustainable visual identity, while remaining consistent with the group's image and identity.• **Strategic thinking**: brand identity, market research and graphic research• **Graphic creation**: design of a complete visual identity including a logo suite, two adapted color palettes, a harmony of royalty-free fonts• **Mockups of communication media**: web integration, business cards, internal stationery: letterhead, document layout• **Support and consulting**: usage, utilization, and application advice
Reviews
Recommendations
FU
MB
+2
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Education
- Graphic designedaa2021Design graphique
Certifications
- Tosa - IllustratorBO Ecole2025