Margaux Bienaime

Writing e-commerce, POS, and customer service content, as well as advice articles about hiking and camping. Creation and writing of communication concepts for campaigns and hero products. Participation in the organization and execution of photo shoots. Management of influencer relations for communication campaigns. Monitoring of editorial performance and continuous optimization of content.

Binoculars Product Manager (€10M turnover and 7 products). Conducting field surveys and perception studies. Organizing and leading round tables and customer interviews. Writing product briefs. Writing e-commerce content and managing post-purchase customer relations. Competitive intelligence, market analysis, and product performance monitoring.

Launch of Quechua's TikTok account. Content creation for social media (Instagram and TikTok). Writing editorial content and managing press relations. Organization and participation in photo shoots.