Margaux Béguet

I support companies of all sizes on various projects such as:

- Writing (print or web articles, press releases, etc.)

- Editorial project management (Copywriting for magazines, tourist guides, etc.)

- Creation of communication tools (Brand book, corporate dossier, etc.)

During my experience in the communications department, I was responsible for 3 main areas:

Editorial Content Creation:

- Creation of the 4 annual magazines for the DESSANGE and Camille Albane brands in close collaboration with the team's graphic designer (definition of the guiding principle, writing, coordination of the team and various external service providers, printing, management of associated budgets...)

- Transformation of print magazines into digital magazines

Brand Content:

- Development of the employer brand strategy in close collaboration with the HR department.

- Development of the Heritage Project: creation of written and visual content retracing the history of the DESSANGE International Group and its founder Jacques Dessange across different media (print book, social networks, and e-learning platform) and for various target audiences (employees and clients).

- Creation of internal communication tools (Graphic charter, Brand book…) to ensure the proper dissemination and adoption of the brands' storytelling by internal teams.

Event Production:

- Production and management of special operations and events in collaboration with dedicated personnel (coordination and production of events such as: press days, influencer events...)

- Operational organization and management, alongside the Public Relations and Partnerships Officer, of major events for which the DESSANGE brand is a partner (Cannes Film Festival, Deauville Film Festival, César Awards…)

During my immersion at the luxury hotel The Peninsula Paris, alongside the Director of Communication, I was responsible for:

- Writing and creating materials for the press

- Managing press coverage, the journalist database, and communication tools

- Organizing stays for journalists and influencers

- Overseeing press filming and photo shoots