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Margaux BarbierMB

Margaux Barbier

Marketing & Communication Expert

€700/day
Paris, FR
3-7 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Margaux

Former project manager in marketing, product manager, and then entrepreneur, I help you generate more revenue by:

👉 Reviewing your marketing strategy (branding, positioning, brand platform...)
👉 Rethinking your offer
👉 Proposing a concrete action plan
👉 Creating effective marketing tools
👉 Providing operational advice for your activation strategy

Who am I?

After 5 years of experience in development marketing and more operational project management, I have developed broad marketing skills: strategy, marketing plan, product development, and 360° activation (communication, PR, merchandising, social media, digital marketing, influence...)
With the objective of achieving the KPIs desired by management within their short, medium, and long-term strategic vision.

In parallel with creating my own company, I now work independently as a strategic and operational marketing consultant, aiming to support you in developing your revenue.

Solution
I offer modular solutions based on your needs
📌 Coaching
📌 Consultation and recommendations
📌 Implementation of a marketing plan
📌 Project management and operational implementation

👋 Feel free to contact me to get acquainted 🙂
  • French

    Native or bilingual

  • English

    Fluent

Can work on-site
Paris (up to 50km)

Experience

  • Station F
    Founder
    October 2021 - Today (4 years and 8 months)
    Paris, France
    Entrepreneur - Founder @ Atelier Lutèce
    Incubated at Creative Valley in Station F
    Follow us on Instagram : https://www.instagram.com/atelier_lutece_paris/
    Discover the brand on our website : https://www.atelier-lutece.com
  • CHIC
    Creative Project Manager
    December 2018 - May 2021 (2 years and 5 months)
    Île-de-France, France
    Creative project manager @ Chic (wine and spirits / beauty)
    Key objective : Assuring brand support in the achievement of their global & local objectives.
    Missions : Coordinate creative teams: retail merchandising, retailtainment, image, brand identity, digital
    Account management (up to 10 brands & 18 active projects in the meantine)
    Financial follow-up of the projects
  • LVMH Perfumes & Cosmetics
    International Product Manager - Skincare - Givenchy
    July 2017 - May 2018 (10 months)
    Paris, France
    Product management on Givenchy skincare franchise: Le Soin Noir.
    Key objectives : Relaunch Le Soin Noir product range to strengthen the skincare category & gain market share on the ultra premium segment.
    Missions : Repositioning of the range, which means rethinking : distribution, packaging, formula, communication, merchandising, digital, selling ceremony...
    Developing innovative product launches for 2019.
    Make sure projects are meeting financial expectations in terms of volume, net margin, ROI and more generally the board expectations in terms of strategy.

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Education

  • Master of Business
    Toulouse Business School
    2016
    Master's degree, Business
  • Master of International Business
    Audencia Business School
    2013
    Bachelor's degree, International Business

Skill set (13)

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