About Margaux
French
Native or bilingual
Experience
- ClustaarSEO ConsultantDIGITAL AND ITMarch 2024 - Today (2 years and 5 months)Paris, France-Managed a varied client portfolio (Agatha, Getaround, Kandbaz, AuditionSanté, Studi, PCS…), with personalized support on all SEO levers.- Conducted comprehensive SEO audits: technical analysis, content optimization, and netlinking strategy to improve site visibility and performance.- Developed detailed performance reports and concrete recommendations to optimize results.- Strategic consulting: educational support for clients with clear and actionable recommendations.- Contributed to tenders and audits in close collaboration with the sales team.
- NEXITYSEO Project ManagerREAL ESTATESeptember 2020 - February 2024 (3 years and 5 months)Paris, France• Defined an SEO-friendly content strategy through semantic studies.• Audited already published content and continuously optimized SEO.• Monitored important SEO metrics and implemented improvements accordingly (traffic and conversion, markup, web performance...)• Deployed a netlinking strategy.• Project management: day-to-day client relations, budget adherence, leading monthlycommittees, editorial calendar planning.• Managed the writing agency and the video production agency.• Provided recommendations to the development team and monitored their proper integration.• Webmastering: occasional content writing.. Local SEO: Managed Google Business Profile listings
- Bouygues ImmobilierContent Project ManagerREAL ESTATESeptember 2019 - September 2020 (1 year)Paris, France. Analyzed the performance of the BI.com site, natural referencing, and newsletter: monthly reporting.Assisted in the creation and distribution of brand and SEO content; deployed a netlinking strategy, administered the Bouygues Immobilier website back office, created and distributed a newsletter (investors and occupants)..Competitive and sector watch; created a watch on real estate and web marketing topics: shared with the company (internal newsletter)..Managed social media: oversaw external agencies and gathered the most relevant content based on seasonality, recurring themes, and commercial news.• Moderated Facebook• Web design experience: created newsletter pop-ups, landing pages. Project management: photo shoots, filming, tenders. Local SEO: managed Google My Business listings
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Education
- Master Grande Ecole ProgramMontpellier Business School2020