Freelancer profile translated to English.

Description

Digital marketer with 5+ years of experience in Paid Social Advertising (Meta, TikTok, LinkedIn, Pinterest) focusing on data-driven scaling and brand building. I combine marketing analytics, structured execution, and full-funnel thinking to achieve measurable business impact. Self-directed, precise, and solution-oriented, I work in growth-focused teams that understand marketing as a central driver of revenue and growth.

Languages

German
Native or bilingual
English
Fluent
Russian
Native or bilingual
French
Basic

Workplace preferences

Can work on-site

Zürich (up to 50km)

Freelancerin
Self-employed
ENTERTAINMENT AND LEISURE
May 2025 - Today (1 year and 3 months)
Zürich, Switzerland
Increased bookings by 68% and revenue by 42% (YoY) through performance-driven Paid Social and Google Ads campaigns (Entertainment Business)
End-to-end responsibility for performance strategy, optimization, and budget management (4-figure range)
Development of efficient reporting and optimization processes for quick decision-making
Meta Ads TikTok Ads Google Ads Reporting Paid Media Strategy
INGO Zürich AG (WPP)
Digital Strategist
August 2023 - May 2025 (1 year and 9 months)
Management of full-funnel Paid Social and Google Ads campaigns on Meta, TikTok, LinkedIn, Pinterest, and Google Ads
Scaling and performance optimization based on CPC, CTR, CPM, Reach, Impressions, ROAS, and Revenue
Functional lead role in Paid Social projects, including quality assurance, junior supervision, and performance reviews
Strategic budget responsibility in the 5-figure range for scalable performance campaigns
INGO Zürich / Microsoft
Social Media Manager
SOFTWARE PUBLISHING
September 2022 - August 2023 (11 months)
Zürich, Switzerland
Planning, execution, and optimization of organic social media campaigns with a focus on brand visibility and community engagement
Localization and adaptation of global content for the Swiss market
Performance evaluation and optimizations for continuous improvement of content strategy
Content Marketing Social Media Community Management Social Media Management & Content Creation Localization