About Margarete
German
Native or bilingual
English
Fluent
Spanish
Basic
Experience
- Margarete MeyerMarketing & Live Communication ConsultantFebruary 2016 - Today (10 years and 4 months)Hamburg, Germany
- Consulting, initiation, and execution of marketing measures (online and offline) and brand cooperations
- Conception, planning, and realization of events; focus: project management, spatial concepts, branding, directing planning including media, trade fair/agency management
- Optimization of processes and team structures
- Budget planning, responsibility, and control
- Team leadership including personnel and resource planning
- FLEET Events GmbHHead of MarketingMarch 2013 - July 2015 (2 years and 4 months)Hamburg, Germany
- Conception, planning, and further development of marketing measures including PR activities and success measurement
- Conception and realization of sales-relevant customer integrations
- Marketing strategy, strategic leadership, and positioning of various B2C and B2B trade fair formats
- Budget responsibility including planning and control
- Professional and disciplinary leadership of the marketing department
- FLEET Events GmbHSenior Project ManagerApril 2012 - March 2013 (11 months)Hamburg, Germany
- Project management of a specialist symposium for the gastronomy industry
- Acquisition and support of major clients and cooperation partners
- Expansion of marketing concepts and implementation of new service packages
- Development of a trade fair concept including brand development, brand building, and market launch
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Education
- Diplom-Kauffrau (equivalent to Master of Science in Business Administration), Business AdministrationHumboldt University of Berlin2006Diplom-Kauffrau, Betriebswirtschaftslehre
- Vordiplom Betriebswirtschaftslehre (intermediate diploma in Business Administration)Otto von Guericke University Magdeburg2002Vordiplom Betriebswirtschaftslehre