Freelancer profile translated to English.
Back to original languageAbout Margarete
With over eleven years of experience in communication, strategic consulting, and internal corporate communication, I support companies in making communication clear, understandable, and connecting.
My focus is on internal communication, executive communication, and the conception and moderation of formats for exchange, collaboration, and orientation, especially in phases of change or growing organizations.
I believe that good communication is more than just information: it is a key factor in whether collaboration works, changes are understood, and people get direction.
Additionally, I bring certifications with a focus on Agile Coaching and Agile Leadership. My focus is on setting up communication and collaboration processes so that organizations can work transparently, efficiently, and independently.
Services, including:
Executive & Corporate Communication
- Moderation of Townhalls, Updates & Q&A Sessions
- Development of core messages, talking points & briefings
- Communication support for changes, updates & rollouts
Internal Communication & Change
- Conception of communication plans, update routines & processes
- Communicative support for change processes, incl. analysis, message development, roll-out
- Editorial content: texts for intranet, newsletters, executive updates
Moderation & Collaboration
- Moderation of workshops, retrospectives & coordination meetings
- Conception of exchange formats between executives, teams & departments
- Coaching of executives and teams in clear, transparent communication
Communication Setup & Enablement
- Analysis and setup of internal communication structures
- Development of guidelines, communication formats & moderation structures
German
Native or bilingual
Polish
Native or bilingual
English
Fluent
Spanish
Conversational
Remote only
Primarily works remotely
Experience
- MOIAInternal Communications ManagerAUTOMOBILEMay 2022 - December 2024 (2 years and 7 months)Hamburg, Germany
- **CEO & Executive Communication**: Strategic support for executives in their communication with teams: development of messages, briefings, and talking points, as well as conception and moderation of formats, from regular updates to AMA sessions during change phases.
- **Communication Setup & Operational Execution**: Building internal communication for operational teams from scratch: needs analysis, channel architecture, and format development in collaboration with departments, with a measurable increase in reach and employee engagement.
- **Moderation**: Conception and moderation of regular formats for information and direct exchange between leadership and teams, including Company Updates, Q&A sessions, and cross-functional decision-making formats at the intersection of Tech and Operations.
- **Issue Management & Crisis Communication**: Internal communication support during sensitive company phases, both internally and externally: risk assessment, message development, and transparent employee communication to strengthen trust and protect the company's reputation (including a 1.5-year strike process).
- segmenta communications GmbHAccount Lead / Senior ConsultantDIGITAL AND ITDecember 2017 - May 2022 (4 years and 5 months)Hamburg, Germany
- **Strategic Client Management & Consulting**: Responsibility for national and international brand accounts (approx. EUR 500,000): development of communication strategies and annual plans, proposal preparation, costing, and operational management in close coordination with clients and the team.
- **New Business & Pitches**: Leading interdisciplinary teams in pitch and new business processes: development of core ideas, concepts, client presentations, costing, and client onboarding. Result: acquisition of a new client with over EUR 1 million in project volume.
- Campaigns & Project Management— Conception and implementation of cross-channel communication projects (PR, Social Media, Digital & Print): brand and CSR campaigns, how-to guides, and product brochures — from strategy to execution within an interdisciplinary team.
- **Production Management**: Planning, organization, and execution of video and photo productions: briefing, location scouting, directing and shooting supervision up to post-production.
- **Editorial & PR**: Development of creative communication ideas, editorial work for diverse content (press releases, blogs, web, product texts), media outreach, relationship management, and event organization.
- **Moderation & Decision-Making Processes**: Moderation of critical coordination and decision-making processes on the client side as well as internally, including professional leadership of project participants from junior to senior level.
- Blume PRBeraterin für MarkenkommunikationPRESS AND MEDIAJanuary 2016 - November 2017 (1 year and 10 months)Hamburg, Germany- Strategische Kundenberatung und - führung- Budgetierung und Abrechnung- Konzeption und Organisation von Presse- und Bloggerevents- Planung, Organisation und Durchführung von Pressereisen- Begleitung von Messeauftritten- Redaktion von PR-Texten- Abwicklung und Ausstattung von TV-Produktionen- Einarbeitung und Betreuung von Volontären und Junioren
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Education
- Agile Transformation Coach including Scrum PSM I, PSPO I and PAL I - CertificationsLEEON Advanced Learning2026Weiterbildung Agile Transformation Coach inkl. Scrum PSM I, PSPO I, Agile Leadership, Agile Coach, KI im Projektmanagement, OKR, Kanban und Design Thinking
- Master of Arts (M.A.) German LiteraturePhilipps-Universität Marburg2012Master of Arts – Deutsche Literatur
Certifications
- Professional Scrum Master™ I (PSM I)scrum.org2025
- Change Management for GenAI IntegrationStarweaver2025