Freelancer profile translated to English.
Back to original languageAbout Maren
Fractional CxO I Communication Expert | Change Manager
- 15 years of change experience – in corporations and medium-sized businesses at leading industrial companies
- Certified in Change Management & Organizational Development
- 10 years of leadership responsibility for teams and projects – nationally and internationally
- Specializing in critical company phases: Building and restructuring teams & structures, scaling, leadership change, AI implementation
- Industries include: Telecommunications, Lighting Solutions, Automotive, TechSecurity
Competency Profile
- Project responsibility instrategic & digital transformation, communication and brand – at companies like SIEMENS, OSRAM, Giesecke+Devrient, and BMW/MINI.
- Strong communication skills at C-level – with experience inmatrix organizations, project management, and cross-departmental coordination
- Development and implementation ofchange architectures– especially during technological upheavals, such as the introduction of AI & cloud solutions.
- Design and moderation of effectiveworkshops, leadership dialogues, and dialogue formats– for activation, participation, and sustainable anchoring.
- Management of complexstakeholder interests– with a clear focus on communication, acceptance, and organizational dynamics.
- Leadership of project teams & interdisciplinary units – ingrowth and change situations.
- Support formarket entry & scaling of new business areas– with a focus on customer perspective, communication strategy & structural development.
German
Native or bilingual
English
Fluent
French
Conversational
Spanish
Basic
Can work on-site
München (up to 50km), Augsburg-Innenstadt (up to 50km), Herrsching am Ammersee (up to 50km)
Experience
- MÜNSTERMANN COM4CHANGEChief Executive Officer and FounderApril 2016 - Today (10 years and 2 months)Herrsching am Ammersee, BY, Germany
CxO I Change Manager I Communication
Experiencedleader, communication expert, and change managerspecializing in strategic realignment and technological transformation. Provides strategic guidance and active support for successfully managing change and effectively anchoring key technologies like AI. - Giesecke+Devrient GmbH,Strategic Consultant for Marketing & Communication, Interim ManagementTECHJanuary 2020 - April 2024 (4 years and 3 months)München, Germany
Interim - Change Manager & Strategic Communication Consultant
- Strategically and operationally supported AI implementation (target vision development/AI vision, readiness check, upskilling, use cases).
- Designed and scaled knowledge formats for different target groups and needs (protected learning spaces for C-level, scaling and digitalization of formats, and global rollout).
- Developed cross-channel communication strategy for CTO for AI, Cloud, Quantum.
- Sharpened CTO's vision, mission, and value proposition, strengthened G+D's external perception as a technology leader.
- Engaged stakeholders with a focus on involvement and readiness for change – supported through discussions, dialogue formats, and targeted communication.
- Mobile Security GmbH,Strategic Content Marketing Manager, Interim ManagementTECHOctober 2017 - July 2019 (1 year and 9 months)München, Germany
Interim - Strategic Communication & Change Consultant
- Prepared pain points & USPs forbenefit-oriented communication
- Developedkey messages and storylines, aligned them with personas and expectations, and communicated them across channels.
- Developedpersonasand increasedlead generationby using needs-oriented marketing activities in the desired target groups.
Recommendations
Be the first to recommend Maren
Help this freelancer shine by sharing your experience working together.
These freelancer profiles also match your criteria
Agatha Frydrych
Backend Java Software Engineer
4.7
(3)
2
Baptiste Duhen
Fullstack developer
4.6
(4)
5
Amed Hamou
Senior Lead Developer
4
(2)
7
Audrey Champion
Web developer
4.3
(3)
4
Education
- Master's degree in Communication Studies, PsychologyLudwig-Maximilians-Universität, Munich2002Magister in Kommunikationswissenschaften, Psychologie
- General higher education entrance qualification (2nd educational path)Berufsoberschule Wirtschaft, Munich1996Allgemeine Hochschulreife - Schwerpunkte: Mathematik, BWL, Französisch, Englisch,Deutsch, (2. Bildungsweg)
Certifications
- Change Management & Organizational DevelopmentICO - Institute for Coaching and Organizational Consulting2025