Mareike Schröder

Do you want effective communication instead of isolated PR actions? Then I can help you:

I support healthcare companies, digital health providers, organizations, and agencies in setting up their communication strategically and practically:

I develop the strategic foundation for or with you, identify topics & stories that appeal to your target audiences, and handle the practical implementation, from text creation to placement in relevant media.

SERVICES:

> Development of PR & communication strategies for healthcare companies

> Editorial & Ghostwriting: Press releases, specialist articles, author contributions

> Positioning of founders & subject matter experts in media & public

> Proactive media relations: Topic dossiers, editorial contacts, media cooperations

> Building bridges between medicine, technology, and the public

Results:

-- Media placements in trade, business & public media

-- Visibility with target groups (doctors, decision-makers, patients)

-- Professional market positioning & thought leadership

I support clients as a supplement to an existing PR/marketing team or build up communication independently, acting as an "external press office".

My focus is on B2B communication: I know how to address payers, HCPs, and experts to successfully place important messages.

Thanks to many years of experience in agencies, editorial offices, and startups, I quickly familiarize myself with new subject areas and companies and work agilely and flexibly. Reliability and cooperation at eye level are important to me.

As a Senior Public Relations Consultant at The Medical Network, I worked as a PR and communications consultant for startups and companies in the digital health and healthcare sectors. My focus was on developing strategic PR concepts for digital health providers and MedTech companies, as well as editorial implementation in the form of press releases, specialist articles, interviews, and guest contributions.

I developed and placed relevant topics along health policy debates and current industry trends. By strategically building and maintaining contacts with leading trade media such as ÄrzteZeitung, kma, or Health Relations, I ensured sustainable visibility. I also supported founders and experts in professional positioning in trade and business media.

As Senior PR and Digital Communications Manager at connected-health.eu GmbH, I was significantly responsible for the establishment and expansion of external corporate and management communication for the digital health startup.

I developed the PR and content strategy, established the PR/Corporate Communications department, and implemented targeted content marketing measures. This included building strategic B2B and B2C media relations, professional topic management, and creating editorial content.

I was responsible for expanding external communication via earned and owned media - from trade publications to blogs and social media - and conceptualized cross-media topic campaigns that combined classic PR with content marketing and social media activities. Additionally, I managed online marketing campaigns, including SEA and Facebook and LinkedIn content campaigns.

Another focus was on search engine optimization of landing pages and blog articles, including keyword research and working with tools like Sistrix. Through systematic topic and agenda setting, as well as the introduction of structured editorial planning, I ensured consistent, strategically aligned communication and sustainable positioning of the startup in the digital health market.