Freelancer profile translated to English.

Description

My focus is on performance marketing and CRM/lifecycle marketing. I combine strategic thinking with operational implementation – from campaign setup and targeting to the development of creatives and messaging, to data-driven optimization along the entire funnel.

In recent years, I have particularly focused on building and developing paid campaigns (Meta, Google, Pinterest, TikTok, LinkedIn) and email and CRM automations (Klaviyo) for B2C and B2B companies. I work with a strong KPI focus and specifically rely on testing, segmentation, and continuous optimization.

My strength lies in the combination of analytical thinking, a hands-on mentality, and a good feel for target groups and communication.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Berlin (up to 50km)

Mareen Richter
Online Marketing Freelancer
E-COMMERCE
September 2019 - Today (6 years and 10 months)
Berlin, Germany
I managed projects for e-commerce brands and agencies in various industries (fashion, beauty, recruiting, dietary supplements, food, wellness) with a focus on revenue optimization and lead generation.
E-Commerce E-Mail Marketing Performance Marketing Google Ads Meta Ads
Angestellt
Online Marketing Manager
January 2010 - August 2019 (9 years and 7 months)
I worked in various roles at agencies, service providers, and brands. In Munich and Berlin.
Affiliate Marketing E-Mail Marketing Google Ads Klaviyo Meta Ads