Marc Yen

Independent art director and designer, I help brands develop their identity, whether their presence is in-store, on screen, or on paper. Visit 🖖 marcyen.com 🖖 to see my portfolio.

Strategy

• Competitive analysis and positioning

• Quantitative and qualitative target audience analysis

• Personas and journeys

• Workshops and Brainstorming

• Brand platform and Branding

Creation

• Logotype

• Visual identity and packaging

• Iconographic and editorial guidelines

• Photography and film

• Design system

• Screen prototypes

I create original and personalized solutions for each project I'm involved in, navigating between print and digital formats.

My approach is centered around defining clear objectives in close collaboration with teams, leading to solid creative concepts. By emphasizing the importance of open and sincere communication, I foster an environment where ideas flourish, leading to the best possible results in both solutions and professional relationships.

I collaborate with a diverse range of creatives and experts. I support the necessity of always keeping the end-user or client in mind, while promoting community-driven initiatives.