Freelancer profile translated to English.

Description

Hi, I'm Marcus.

Don't worry, I won't waste your time or mine with marketing buzzwords and unnecessary blah. I prefer to get straight to the point.

As a Fractional Head of Marketing and Performance Marketing Manager, I help companies grow profitably. My focus is on lead generation, e-commerce, and data-driven marketing that delivers real results.

My specializations include Google Ads, Microsoft Ads, Meta Ads, Facebook, Instagram, and TikTok. Additionally, I support with building marketing strategies, conversion optimization, tracking, CRM processes, and marketing automation with HubSpot, Make, and Zapier.

Through my experience as Head of Marketing and Team Lead, I understand both the strategic and operational sides of marketing. I have built marketing teams, scaled processes, and developed growth strategies that deliver measurable results.

I don't just optimize for clicks or ROAS. Ultimately, revenue, profitability, and sustainable growth are what count.

Furthermore, I help companies use AI effectively, whether for content creation, automation, or more efficient marketing and business processes.

If you're looking for someone who combines strategy, performance marketing, team leadership, and execution, and who works pragmatically rather than theoretically, let's talk.

Languages

German
Native or bilingual
English
Conversational

Workplace preferences

Remote only

Primarily works remotely

DCI Digital Career Institute
Head of Marketing | Lead Generation
EDUCATION AND E-LEARNING
January 2026 - Today (5 months)
Berlin, Germany
Head of Marketing – Digital Career Institute (DCI)

Overall responsibility for the data-driven marketing strategy for lead generation in the B2C sector (Focus: Education voucher / retraining)
Planning, management, and scaling of performance marketing campaigns (Meta, Google Ads, YouTube)
Building and continuous optimization of funnel structures for lead qualification (e.g., Perspective Funnels)
Use of AI tools for creating and optimizing creatives (Ad Copy, Hooks, Video Scripts, UGC Approaches)
Use of AI for data-based decision-making (e.g., pattern recognition in target groups, creative performance, predictive insights)
Implementation of automated marketing and sales processes using tools like Make, Zapier, and HubSpot
Building scalable automations for lead routing, follow-ups, lead scoring, and CRM maintenance
Integration of tracking, CRM, and marketing systems to create a clean data basis (Single Source of Truth)
Close integration of marketing and sales through automated handovers and feedback loops
Continuous analysis and optimization of key KPIs (CPL, CPA, Conversion Rate, ROAS)
Budget responsibility in the six-figure monthly range, including efficient allocation
Leading, building, and developing the marketing team, as well as managing external partners (agencies, content creators)
Conception and execution of A/B tests for continuous performance improvement
Target group-specific addressing with a focus on job seekers and career changers in the IT industry
Marketing Strategy Personnel Management Performance Marketing Hubspot Team Leadership
Social Impact School
Head of Marketing | Lead Generation
EDUCATION AND E-LEARNING
January 2026 - Today (5 months)
Köln, Germany
Head of Marketing – Social Impact School

Overall responsibility for the marketing strategy to attract participants in further education and career change.
Planning, management, and scaling of performance marketing campaigns (Meta, Google Ads, YouTube).
Building and optimizing scalable funnel structures for lead generation and qualification.
Use of AI tools for creating and optimizing creatives (Ad Copy, Hooks, Video Scripts, target group-specific content).
Use of AI for analyzing campaign data and identifying performance levers (e.g., target groups, creatives, funnel stages).
Conception and implementation of automated marketing and CRM processes with Make, Zapier, and HubSpot.
Building efficient automations for lead routing, follow-ups, lead scoring, and CRM data maintenance.
Integration and further development of the system landscape to ensure a consistent data basis (tracking, CRM, marketing tools).
Close collaboration with Sales to optimize lead quality and conversion along the entire customer journey.
Continuous analysis and optimization of key KPIs (CPL, CPA, Conversion Rate, ROAS).
Budget responsibility and data-driven allocation of marketing expenses.
Leading and developing the marketing team, as well as managing external partners (agencies, content creators).
Planning and execution of A/B tests for continuous performance improvement.
Target group-specific addressing with a focus on people undergoing career change and further education.
Online Marketing Strategy Marketing Strategy Automation Hubspot Leadership Competence
Tomorrow Education Group
Senior Performance Marketing Manager | Lead Generation
EDUCATION AND E-LEARNING
April 2025 - January 2026 (9 months)
München, Germany
Performance Marketing Manager – Tomorrow Education Group

Planning, implementation, and scaling of performance marketing campaigns with a focus on Google Ads and Meta Ads.
Responsibility for data-driven lead generation in the B2C sector (further education, upskilling, career change).
Building and optimizing funnel structures for lead qualification and conversion increase.
Continuous analysis and optimization of key KPIs (CPL, CPA, Conversion Rate, ROAS).
Use of AI tools for creating and iterating creatives (Ad Copy, Hooks, Video Scripts, UGC Approaches).
Use of AI for data-based identification of performance levers (target groups, creatives, funnel stages).
Conception and implementation of automations with n8n, Make, Zapier, and HubSpot.
Building scalable workflows for lead routing, follow-ups, lead scoring, and CRM data maintenance.
Integration of tracking, CRM, and marketing systems to ensure a consistent data basis.
Close collaboration with Sales to optimize lead quality and conversion along the entire customer journey.
Execution of A/B tests at the ad, funnel, and landing page level.
Efficient budget allocation and scaling of profitable campaigns based on data-driven decisions.
Target group-specific addressing with a focus on digital further education and career transformation.
Google Ads Meta Ads Make.com Hubspot