Freelancer profile translated to English.
Back to original languageAbout Marcus
You have a story to tell. I help you find the words, formats, and voices to convey it.
Since 2013, I've been developing Sounds So Beautiful, an independent music media outlet that has become an editorial and creative laboratory for cultural projects.
My job: to transform ideas, expertise, and universes into content that creates a lasting connection with your audience.
I support companies, cultural institutions, artists, and entrepreneurs in:
✍️ Editorial Strategy & Storytelling
definition of an editorial line;
content strategy;
brand and project storytelling;
design of editorial formats;
editorial support.
📝 Writing & Brand Content
articles and opinion pieces;
web pages;
newsletters;
press kits;
video scripts;
editorial SEO content.
🎙️ Podcast & Sound Creation
editorial design of shows;
writing and preparation of episodes;
interview and hosting;
production and coordination;
support for public speaking.
🎤 Cultural Content Production
conferences;
editorial events;
public meetings;
coordination of creative projects.
My approach
Coming from cultural journalism and music creation, I combine three areas of expertise:
- Editorial insight to give meaning to projects.
- The pen to find the right narrative.
- Voice and narrative formats to create a memorable experience.
I also work as a trainer for schools, cultural organizations, and support programs on communication, media, and project development issues.
English
Native or bilingual
Spanish
Conversational
French
Native or bilingual
Can work on-site
Lyon (up to 50km), Paris (up to 10km), Genève (up to 10km)
Experience
- Sounds So BeautifulEditor-in-ChiefPRESS AND MEDIANovember 2013 - Today (12 years and 9 months)Lyon, FranceOne medium, multiple formats: written, audio, live, videoI created Sounds so Beautiful, the first music news media specializing in Neo-Soul culture.I am in charge of an editorial department and an events department that uses emotional marketing techniques.I manage the editorial content and a team of writers across France, and I am responsible for exciting co-branding activations #storytelling!Podcasts - Conferences - Concerts - Journalism - Brand Content - Training-----------------------------------------------------------I manage an editorial team to develop a space for discovery, listening, and exchange.Introduce the best of Neo-Soul and Black MusicProvide access to musical cultureDocument and facilitate the professionalization of artistsSounds So Beautiful is your independent music media, equipped with its own recording studio and training space, located at 13 cours Herbouville in Lyon since 2021.The venue is recognized as a creative hub, a space where people write, record, and train – a hybrid place between editorial work and artistic practice.The media outlet generates over 60,000 visits annually, with an audience from Lyon, London, Los Angeles, and more.Cultural projects identified include the Nuits sur les Ondes festival, the Memory Lane podcast, Sound Table, and the Writing Club: all recognized for their creativity and the opportunities created for greater access to culture in Lyon.Our audience includes enthusiasts, musicians, aspiring creators, and the atmosphere is perceived as authentic, collaborative, and inclusive.The media outlet strives to promote Lyon, its home city, and its artists, and develops strong relationships with artists, PR professionals, and international festivals.
- Jazz à VienneBilingual SEO Writer (FR/EN)CULTUREJune 2019 - April 2021 (1 year and 10 months)Vienne, FranceEDITORIALWeb page rewritingSEO writingPositioning strategyVisibility enhancement for all projects alongside the festival's main programPODCASTPodcast editorialization to cover the festivalInterviewing artists and performers for journalistsPARTNERSHIPSThe media partnership between Sounds So Beautiful and Jazz à Vienne was designed to highlight the festival's vision and artistic direction for its 39th edition, focused on Creole cultures (West Indies and Caribbean).Documenting the event, producing and disseminating attractive and high-quality content to attract as many visitors as possible and contribute to the festival's notoriety.The production of concerts by selecting local musicians also contributed to the cultural influence of the Auvergne-Rhône-Alpes region.
- LOUVRE HOTELS GROUP – pour agence FullContentEditorial Consultant and Web ProjectTRAVEL AND TOURISMSeptember 2019 - February 2020 (5 months)Lyon, FranceCopywriting, proofreading, and translation (EN/FR)Web content optimization - SEOFacilitating training sessions for hotel managers
Recommendations
MBDB
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Education
- BBA INSEECECE Groupe INSEEC2015Digital Marketing Innovation & Entrepreneuriat
- DUT TECHNIQUES DE COMMERCIALISATIONIUT CAEN BASSE NORMANDIE2013Négociations Vente Marketing Communication