Freelancer profile translated to English.
Back to original languageAbout Marcus
Are you planning a project in the area of digital transformation or product innovation and looking for expertise in change management?
Together, we will sustainably advance your company! As an experienced project manager and business developer, I will support you with data-based product development, market analysis, and the successful implementation of complex projects. My focus: leading international teams, managing AI-powered analytics projects, and optimizing digital processes.
Whether it's developing new tools, strategic market positioning, or implementing scalable solutions – I deliver measurable results and strategic added value. I have a special fondness for data-driven business models, agile project execution, and all topics related to media & mobility. You will benefit from industry-specific practice and efficient change management. Let's realize innovation in your company together.
German
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Frankfurt am Main (up to 50km), Hamburg (up to 50km), Leipzig (up to 50km), Düsseldorf (up to 50km), München (up to 50km)
Experience
- STAXX:ZONEProject Manager & Consultant Business DevelopmentDIGITAL AND ITOctober 2019 - Today (6 years and 8 months)63303 Dreieich, Germany
- Strategic consulting and business development in market and media research, focusing on data science and marketing analytics providers
- Conducting market and competitor analyses
- Creating business plans
- Product and innovation management for software-based solutions
- Development of infrastructure for AI-based data collection in emotion research (Data Entry Management), establishment and management of an encoder team with 8 employees
- Participation in national and international tenders, support throughout the entire sales cycle including coordination of customer communication from initial contact to project implementation
- Stakeholder management and building and maintaining networks
- Initiating collaborations and strategic partnerships
- Agile project management (Kanban) and team leadership of interdisciplinary and cross-company teams for software implementations and pitch participations
- Swiss Media Data HubProject Manager SMDH | NET-Metrix AGPRESS AND MEDIASeptember 2017 - September 2019 (2 years)Zurich, Switzerland
- Establishment and management of the project office with 6 employees for the implementation of nationwide cross-media research on behalf of marketers, agencies, and media providers
- Establishment of a committee and organizational structure and agile project management (Kanban)
- Representation and advocacy in expert circles, industry associations, and working groups from politics and business
- Stakeholder management with a special focus on project sponsors, market partners for relevant industry standards, and customer groups
- Budget responsibility for methodology development and regular study operations
- Selection and coordination of executing institutes and service providers
- GfK SEGlobal Director Strategy & Business Development Media MeasurementCONSULTING AND AUDITSMarch 2012 - August 2017 (5 years and 5 months)Frankfurt, Germany
- Product management and business development for digital audience measurement solutions, especially software meters for panel use and client-side measurement technology
- Building global teams of product experts during the integration of nurago GmbH into the GfK Group (Scrum)
- International project management for implementations, customizing, and sales activities
- Initiation and coordination of strategic data and technology partnerships
- Creation and management of product-related business plans
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Education
- Diploma in Media StudiesIJK Institute for Journalism and Communication Research, Hannover2004Diplom in Medienwissenschaft und Angewandter Kommunikationsforschung – Fokus auf praxisnaher, empirischer Analytik. Intensive Projekterfahrung in kleinen Teams, von quantitativen Datenanalysen bis zur strategischen Medienentwicklung. Starke Methodenkompetenz durch reale Unternehmenskooperationen. Begleitend Mitarbeit im Forschungsprojekt „Aneignung neuer Kommunikationsdienste bei Jugendlichen“ bei Prof. Dr. Werner Wirth (https://www.werner-wirth.de/ww_research.htm)