About Marcus
German
Native or bilingual
English
Fluent
Experience
- WISHLISTS GMBHSENIOR PRODUCT MANAGER / PRODUCT OWNERE-COMMERCEAugust 2023 - July 2025 (1 year and 11 months)
- Strategic design and scaling of the Wishlist app from 50,000 to over 1,000,000 active users in the B2C sector
- Responsibility for the product vision, strategic goals, and the creation and continuous development of the AI Product Roadmap
- Conducting qualitative and quantitative user research and deriving data-driven measures for feature optimization (user interviews, feedback loops, KPI analyses)
- Development and testing of innovative UX and UI concepts to increase user engagement, conversion, and shareability
- Close, cross-functional collaboration with the founding team, design, development, and marketing to prioritize and implement new product ideas in an agile setup (Scrum / Kanban)
- Consulting on business model development, monetization strategies, and platform positioning in the social commerce / app market
- Building and maintaining feature sets for app stores, onboarding flows, and community functions to maximize retention and viral spread
- Definition and monitoring of relevant KPIs (retention, MAU, feature engagement) for success measurement and prioritization of iterations
- Coordination of releases, QA, and go-to-market strategies in close coordination with the founding team
- COMX – AI FOR SALESSENIOR IT PROJECT MANAGER / PRODUCT MANAGERSOFTWARE PUBLISHINGSeptember 2022 - June 2025 (2 years and 9 months)
- Leadership of an interdisciplinary team of 8 FTEs (developers, designers, product managers) within the internal tool and system landscape
- End-to-end responsibility for technical product development, rollouts, and continuous system optimization
- Analysis, design, and implementation of scalable AI architectures and process landscapes, with a focus on automation and efficiency improvement
- Requirements management in close cooperation with management, sales, and operations (technical & functional)
- Modeling and implementation of processes using low-code / no-code platforms such as Make, n8n, Zapier – including API integration, webhooks, and data logic
- Introduction and continuous development of internal tools (CRM, reporting, campaign automation, data pipelines, etc.)
- Management of IT operations and software rollouts, including testing, change management, and user support
- Planning and execution of training measures for departments and stakeholders
- Responsibility for IT documentation, data protection (GDPR), and process transparency
- UNIVERSITÄT BAMBERGPRODUCT OWNER / IT PROJECT MANAGERPUBLIC SECTORJanuary 2022 - August 2022 (7 months)
- Responsibility for the digital product development of a web-based platform for the prevention and promotion of mental health in organizations (EU-funded research project)
- Translation of scientific findings into user-centered digital solutions using agile development methods (Scrum)
- Requirements management and close collaboration with scientists, psychologists, and IT teams to define and prioritize user stories, epics, and features
- Building and continuous maintenance of the product backlog, including stakeholder coordination, refinement, and release planning
- Management of interdisciplinary teams of developers, UX designers, researchers, and pilot users
- Conception and implementation of a Minimum Viable Product (MVP) for iterative piloting in real work contexts
- Conducting user research, usability tests, and feedback workshops to derive product strategy decisions
- Ensuring data protection and security requirements (GDPR) in the design and operation of the platform
- Coordination of technology partners and external service providers, including contract and performance control
- Project management including resource management, milestone planning, and reporting to project stakeholders
- Creation of functional and technical concepts, process models, and documentation Organization and moderation of regular review and planning meetings for quality assurance and stakeholder involvement
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Education
- MASTER OF SCIENCEOtto Friedrich University2019MASTER OF SCIENCE