Freelancer profile translated to English.

Description

Marcus Bencivenga

Marketing Creative – Branding, E-Commerce, Fashion & Music

Description:

I am a creative marketing professional with a focus on branding, content creation, and visual communication – specifically for the fashion, e-commerce, and music industries.

With over X years of experience in conceptualizing and implementing brand presences, I help companies and artists bring their vision to life, both visually and strategically. I think about brands holistically – from the idea through the design to the implementation in digital channels.

Whether it's a launch, rebranding, campaign development, or social content – I combine aesthetics with target group understanding and performance.

Services:

• Brand strategy & visual identity

• Creative direction & campaign conception

• Content creation for fashion, lifestyle & music

• Art direction & photography

• Social media assets & storytelling

• Artist branding & release communication

Tools & Knowledge:

Adobe Creative Suite (PS, ID, AI, PR), CapCut , Shopify, Meta Ads, Hubspot, Notion, Trello, Canva Pro

Languages:

German, English, French

Keywords :

Branding, Creative Direction, E-Commerce, Fashion Marketing, Visual Storytelling, Content Creation, Artist Branding, Music Marketing, Social Media Campaign, Lifestyle Brand, Art Direction & Photography

“Whether concept, content, or campaign – I bring together structure, strategy, and creativity. Interested?

Feedback !”,

Industry field of expertise

Languages

German
Native or bilingual
English
Native or bilingual
French
Fluent
Italian
Conversational

Workplace preferences

Can work on-site

Stadtkreis Freiburg im Breisgau (up to 50km), Basel (up to 50km)

Banking Startup
Full Stack Marketing
BANKING AND INSURANCE
July 2025 - Today (1 year and 1 month)
Ottobrunn bei München, Germany
Fintech Startup :

Business Development :

Paths to Monetization

1. Lead Platform:
Start-up as a curated marketplace for AI service providers in the financial sector (e.g., KYC, Fraud Detection, Chatbots)

2. Consulting Brand:
Build-up as a thought leadership brand for AI in banking (whitepapers, events, webinars, reports)

3. Product Platform / SaaS Hub:
Aggregation or reselling of AI tools for banks (e.g., API access, compliance automation)

Marketing Strategy :

• Brand building via LinkedIn, trade articles, interviews with banking innovators

• Content Marketing: AI trend reports, use cases, comparison tools

• Landing page: Clean, B2B-focused, trust-driven (Case Studies, Logos, Certificates)

• Direct outreach: Innovation Managers in banks (DACH),
Creative Direction Conception Content Marketing Business Development
Pegasus Cruise Ship
Creative Direction
MECHANICAL ENGINEERING
May 2025 - Today (1 year and 3 months)
Business Development, Sales, Marketing Strategy, Content Management, Content Production, B2B Relationship Management.
Harley Davidson
Marketing & Lead Generation
AUTOMOBILE
August 2021 - January 2022 (6 months)
Port Grimaud, France
Lead generation for Harley Davidson partners - online and on-site
Training