About Marc
Catalan
Native or bilingual
English
Basic
Spanish
Native or bilingual
Experience
- RODANET (Agencia Marketing Online)SEO ConsultantNovember 2020 - Today (5 years and 8 months)Barcelona, SpainI collaborate with RODANET as a freelancer, managing a portfolio of agency clients and taking charge of their SEO strategy autonomously, with the same comprehensive approach I apply to my own projects.
- Keyword Research and content strategy: identifying keywords with the highest potential and developing editorial calendars with briefs, internal linking, and monthly planning.
- On-Page SEO: optimization of content, meta tags, headings, image alt text, URLs, and web structure, along with technical audits (Screaming Frog, Google Search Console) to correct 404 errors, redirects, and crawling issues.
- Off-Page SEO and Link Building: management of link acquisition to improve the authority and ranking of assigned clients.
- Technical SEO and WPO: optimization of loading speed and resolution of technical issues affecting performance and indexing.
- Analytics and reporting: preparation of monthly reports on organic traffic evolution, keyword rankings, and visibility, as well as competitor analysis (benchmark).
- Use of AI applied to SEO: incorporation of artificial intelligence tools to optimize analysis, content, and strategy processes within the collaboration with the agency.
I act as the SEO reference for the clients I manage within RODANET, maintaining direct communication with the agency to align results and objectives. - Marc Torres NavarroFreelance SEO Consultant and Web DeveloperOctober 2021 - Today (4 years and 9 months)Barcelona, SpainI manage my own client portfolio autonomously, offering a comprehensive service that combines two areas: complete SEO strategy and WordPress website development. My goal is for the client to be able to dedicate themselves entirely to their business while I handle attracting qualified traffic and new opportunities through organic positioning, and ensuring their website functions and is always up to par.SEO Strategy (from 0 to 100):I handle the entire SEO process for each client, without intermediaries:
- Keyword Research and content strategy: identifying keywords with the highest potential (Ahrefs, Keyword Planner) and developing editorial calendars with briefs, internal linking, and monthly planning.
- On-Page SEO: optimization of content, meta tags, headings, image alt text, URLs, and web structure, as well as technical audits with Screaming Frog and Google Search Console (404 errors, redirects, crawling).
- Off-Page SEO and Link Building: strategy and management of link acquisition (domain selection, anchor text, content) to improve authority and ranking.
- Technical SEO and WPO: optimization of loading speed, code minification, and resolution of technical errors affecting performance and indexing.
- Analytics and reporting: monthly reports on organic traffic evolution, rankings, visibility, and competitor benchmarking.
- Paid Campaigns: Google Ads management as a complement to the organic strategy.
WordPress Web Development:In addition to SEO, I am fully and independently responsible for the web development of my clients: design, layout, technical configuration, and launch of WordPress websites, creating from scratch the foundation upon which the entire positioning and content strategy is then built. - sivasdescalzoSEO ConsultantJune 2018 - August 2020 (2 years and 2 months)Barcelona, Spain- Performing Keyword Research using Ahrefs.- Proposing SEO actions or strategies to increase both the number of ranked Keywords and organic traffic after conducting a detailed competitor benchmark.- On-Page SEO by reviewing and optimizing content (headings, meta tags, image alt text, URL,...), performing crawls with Screaming Frog to review redirects, 404 errors..., and correcting Google Search Console errors to improve rankings.- Managing all Off-Page SEO by creating new links to improve client rankings: selecting URLs to link to, anchor text, domain to place the link on, content of said post,...Platforms used: Publisuites, Prensarank, Prensalink, Unancor, Coobis, Getfluence, and Fatjoe.- Developing Editorial Calendars: planning the topic of the texts, the Keywords to use within the text with their monthly searches using Ahrefs, the internal links these contents will have, and a brief of what the content will cover.- Preparing Monthly Reports: showing the evolution of total and organic traffic of the website, the blog, and both simultaneously; Keywords whose rankings have improved and worsened; Keywords that have entered the TOP 10 and TOP 100 and those that have left; tracking of Keywords to rank; website visibility, ...- Creating and developing Paid campaigns: Social Ads (Facebook Ads and Instagram Ads) and Google Ads
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