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Description

Is your business slowing down while opportunities are there?

The pipeline exists, but it's becoming difficult to read, manage, and convert.

Teams are moving forward... but without producing predictable performance.

I work with B2B companies (SaaS, industrial, construction) facing:

an unreliable or difficult-to-manage pipeline
a blockage in the SMB → Enterprise transition
a lack of alignment between Sales, Customer Success, and Product
stagnating growth despite real demand

What I do

I diagnose and fix the structural friction points that prevent your revenue engine from working:

Sales audit and pipeline analysis
Go-to-market and pipeline structuring
Redesign of sales, prospecting, and qualification processes
CRM implementation or optimization (HubSpot, Odoo…)
Sales / CS / Product alignment
Integration of workflows and automations (including AI)

My added value

I don't just offer recommendations.

I work at the heart of your teams to:

clarify decisions
restore execution discipline
simplify overly complex systems

Goal: regain readable, manageable, and repeatable growth.

Types of missions / deliverables

Sales audit and diagnosis
Pipeline and CRM redesign
Sales team structuring (Sales / CS)
Playbook and process implementation
Transition support (SMB → Enterprise, scale-up)

If you feel like "something is blocking" without knowing exactly where,

we can identify it quickly.

Industry field of expertise

Languages

French
Native or bilingual
English
Native or bilingual
German
Fluent
Spanish
Conversational

Workplace preferences

Can work on-site

Paris (up to 50km)

Node.Structure - Consulting
Founder
CONSULTING AND AUDITS
September 2025 - Today (11 months)
Paris, France
Strategic consulting and operational leadership combining technical rigor and business growth. I design and implement sales systems, integrate AI workflows, and support teams in transitions for long-term resilience and predictable performance.
RevOps & CRM Structuring (incl. AI workflows) Go-to-Market Strategy (B2B / Complex Sales) Revenue Diagnosis & Sales Audit Revenue Architecture Sales Leadership
Cenareo - CMS Retail
Chief Revenue Officer
RETAIL (SMALL BUSINESS)
December 2024 - September 2025 (9 months)
Paris, France
Recruited to transition Cenareo from an SMB approach to an Enterprise sales model, as new account acquisition stagnated and the management committee was being structured.
Created an outbound sales team to transition to the Enterprise segment, clearly defining segments (Retail & OAD, Industry, Communications) and standardizing qualification, pipeline, and opportunity tracking.
Reorganized the Customer Success team (10 people across 3 countries), redefining KPIs and variable compensation to stabilize the existing customer base while absorbing the increase in new clients.
Redesigned communication with Marketing, Product, and Delivery teams to streamline exchanges and support Enterprise sales cycles.

Result: Within 6 months, a 50% increase in Request for Quotations (RFQs) for large enterprises, while strengthening team structure and cross-functional preparation for higher-value sales cycles.
CSM Structure Sales Engineering Design Revenue Architecture Enterprise Sales
Build2B - Marketplace RH | BTP et Immo
Development Director
SOFTWARE PUBLISHING
December 2022 - September 2024 (1 year and 9 months)
Paris, France
Recruited to scale from "founder-led" to "team-led", during a funding round, while maintaining growth.
Created and managed a prospecting team to establish a repeatable sales process, and defined standards for qualification, pipeline, and closing.
Structured the sales operational model by redesigning automations, integrating AI, and aligning dashboards for consistent decision-making.
Resumed strategic representation and negotiations with major construction groups such as Vinci and Eiffage.
Optimized sales/operations conversion.

Results: Within 1 year, revenue doubled with the same headcount, and average deal size increased. Build2B integrated the purchasing processes of three major construction groups.