Freelancer profile translated to English.

Description

I am a rare profile at the intersection of two worlds that rarely speak to each other: insights research and B2B sales management.

10 years within renowned research institutes (OpinionWay, MetrixLab), then a transition to B2B SaaS — Global Account Manager at Synthesio/Ipsos on accounts like Michelin, L'Oréal, BNP, or Nissan, before heading up the Account Management teams at Bloomin then Zest (comex, ~€3.2M ARR, NRR 97–98%).

What I bring to assignments:

— A client perspective that goes beyond the report: I understand the real business problem before proposing anything.

— The ability to build AM organizations from scratch or restructure them in a post-merger context.

— A data and KPIs culture, inherited from quantitative research, applied to revenue and retention.

— Practical experience with AI applied to market research, through MirrorIn — my synthetic panel platform based on INSEE-weighted personas.

I work in transition management, go-to-market / customer success consulting, or AI-augmented market research as needed.

My preferred sectors: B2B SaaS, market research, HR tech, retail, large CAC 40 groups.

Languages

French
Native or bilingual
English
Fluent
Italian
Fluent

Workplace preferences

Can work on-site

Paris 19e Arrondissement (up to 50km)

MirrorIn
Founder & Product Builder
CONSULTING AND AUDITS
January 2026 - Today (7 months)
Rosny-sous-Bois, France
AI SaaS - Synthetic Research & Panel Platform
Built and deployed a B2B SaaS platform for enterprise insights teams using generative AI (Claude API, Lovable, Supabase)
Designed AI persona generation, response calibration methodology, and automated quantitative report generation
Initiated commercial development targeting agencies and large brands
SAAS AI and Data Analysis Generative AI
Zest
Head of Account Management
SOFTWARE PUBLISHING
January 2023 - January 2025 (2 years)
Paris 17, France
Managed an installed base of €3M ARR, responsible for renewals, upsell, and cross-sell. Direct management of strategic Enterprise accounts: Orange, CNAV, Groupama, BNPP, Crédit Agricole, Edenred, GRTgaz, Sephora, Celio. Managed a team of 3 Account Managers. Achievements: €350k ARR in upsells and churn reduction from 20% to 10%. Role in operational integration post-merger (Bloomin → Zest).
HRTech Employee Engagement Surveys Marketing Studies Performance Management
Bloomin (acquired by Zest)
Director of Customer Operations
SOFTWARE PUBLISHING
January 2020 - January 2023 (3 years)
Paris 19 Buttes-Chaumont, France
Created and led the Customer Operations Management department with a team of 8 (CSMs, AMs, Data Analysts). Member of the Executive Committee, contributing to strategy and roadmap. Led major transformation initiatives: playbooks, CRM, processes. Initiated and led the first LLM integrations into product workflows. Managed key accounts: Orange, Adeo, GRTgaz, BNP Paribas, Groupama, ... Achievements: +20% upsell on the renewal base and <10% churn.
HRTech QVT Quality of Work Life (QWL) Surveys Employee Engagement

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MASTER II Marketing & Strategy
IAE Poitiers
2003
DUT Commercial Techniques
IUT Paris XII
1999

Other

Marc Rota

Head of Account Management & Market Research — B2B

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