About Marc
French
Native or bilingual
English
Native or bilingual
Experience
- Frametonic Digital (Marketing 360)Co-founderCONSULTING AND AUDITSJanuary 2012 - Today (14 years and 5 months)92100 Boulogne-Billancourt, FranceCo-founder of Frametonic Digital, a small agency that has supported over 150 startups, VSEs, and SMEs in their 360 marketing strategy in France and internationally for 12 years.Digital Marketing: Web design, E-commerce, SEO, SEM, Social Advertising, CRM Lead Automation, Funnel Optimization, Programmatic, Editorial Semantics, transactional emailing, etc.Creative Marketing: Branding, Brand Storytelling, Photo Shoots, Design, Logo Design...Turnkey Global Marketing: Action Plan, Execution, Training, and Monitoring.Strategic Marketing: Transition Management, Positioning, International Competitive Analysis, Argumentation, Strategic Partnerships, PR, Events...Training: Training internal teams on all digital tools (WordPress, Google, Meta Business Manager, LinkedIn Sales Navigator, etc.) related to operational marketing and lead generation.
- ProformationMarketing and Business Development DirectorEDUCATION AND E-LEARNINGDecember 2010 - December 2012 (2 years)Paris, FranceFrench leader in Video Training (200 people) and global system deployments (software migration, management, and language courses) internationally. (210,000 hours produced in 2011)• Operational and Strategic Marketing (offline and online) + Branding + Product Marketing• Partnerships and international development (especially Asia Pacific).• Competitive intelligence and development of new offers and services.• Responses to RFIs and RFQs from major accounts (around thirty per year).
- Dale Carnegie TrainingMarketing DirectorEDUCATION AND E-LEARNINGApril 2002 - April 2010 (8 years)Paris, France• Strategic and operational redeployment of Dale Carnegie Training in France. (franchise network in 28 cities)• Management of PAD and national marketing (marketing fund, annual master plan, PR, Advertising, achievement of objectives)• Revitalization of the brand and image in France among the general public and major accounts• Creation and implementation of a new global marketing approach for the group through new communication, acquisition, and loyalty channels (Webmarketing, SEO, SEM, CRM, behavioral targeting, real-time ROI adjustment)Results: Marketing ROI > 15 for the Paris region and > 6 for regional franchises.Conversion rate from detected interests > 40%. 50,000 visits per month generated by SEM and SEO. Over 3000 people/year attended information conferences. Implementation of CRM and behavioral targeting segmentation for local autonomy.
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Education
- MBA, Marketing and Project ManagementWestern Carolina University2000MBA, Marketing and Project Management
- BSBA, International Business and MarketingWestern Carolina University1998BSBA, International Business and Marketing
Certifications
- Dale Carnegie CourseDale Carnegie Training2002
- Leadership & ManagementDale Carnegie Training2003