Freelancer profile translated to English.
Back to original languageAbout Marc
Hello and welcome to my malt profile!
I'm Marc, just over 50 years old and happily married with two children in Karlsruhe – but I can, of course, worknationwide and remotely.
I'm a truemarketing all-rounderand have worked in many different industries and companies over my 25+ years of professional experience – because I've always remained curious.Corporationslike Airbus, UBS, Körber, as well asstart-upslike powercloud and PAUL, and alsoservice providerslike the big. bechtold-gruppe have been part of my career path.
What's in it for me, or what's in it for you?
It's simple:360° marketing and communication expertise:
- Strategic Planning & Brand Strengthening:I have developed marketing strategies that concisely communicated the brand core for corporations, tech companies, and financial service providers.
- Leadership & Team Development:I have built and led successful marketing and communication teams of up to 25 members – with a clear strategy, a lot of motivation, and open communication.
- Digital Presence & Content Formats:Whether social media, websites, CRM-based content marketing, or newsletters – I have managed and strategically developed diverse formats.
- Analysis & Optimization:With an analytical, data-driven approach, I have monitored marketing campaigns, defined KPIs, and continuously derived relevant improvements – for maximum effectiveness with efficient budget utilization. However, the good old gut feeling also plays a significant role.
- Editorial & Media Relations:Press releases, newsletters, technical articles – I have written content with a target audience focus, positioned companies credibly, and generated media attention.
Which project shall we tackle together? I'm really looking forward to it!
Best regards from Karlsruhe,
Marc
German
Native or bilingual
English
Fluent
French
Conversational
Can work on-site
Karlsruhe (up to 50km), Mannheim (up to 50km), Stuttgart (up to 50km), Basel (up to 50km), Zürich (up to 50km)
Experience
- PAUL Tech AGDigital Marketing ManagerENERGY AND UTILITIESJuly 2024 - January 2026 (1 year and 6 months)Mannheim, Germany
- Relaunch, design, and CMS maintenance in CRAFT * Digital campaigns LinkedIn, Google Ads, On-Site SEO
- Social Media: LinkedIn, LinkedIn Sales Navigator, Instagram, YouTube
- Content Marketing: Conception and creation of technical articles, white papers, and case studies
- Pre-sales in LinkedIn Sales Navigator
- big. bechtold-gruppeHead of Marketing and CommunicationREAL ESTATEJuly 2022 - July 2024 (2 years)Karlsruhe, Germany
- Internal communication and promotion of corporate culture for the Karlsruhe, Munich, Halle, Frankfurt locations
- Sponsorship of KSC Women
- Planning and organization for internal and external events, e.g., ExpoReal, Summer Party, Christmas Market
- Personnel Marketing: Paid campaigns on Instagram and Facebook
- Leadership responsibility for 5 team members
- powercloud GmbHGlobal Head of Marketing and CommunicationsSOFTWARE PUBLISHINGJuly 2020 - June 2022 (1 year and 11 months)Achern, Germany
- Establishment of global marketing and PR: DACH, France, Spain, Italy, USA
- CRM HubSpot: Marketing and Sales Hub with a focus on lead generation
- Content Marketing, PR, Digital Marketing, and Social Media
- Sales support: Planning and execution of international events, creation of sales materials
- Leadership responsibility for 7 team members
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Education
- Business Administration Studies (without degree)FH Göttingen2010
- Training as a Display DesignerBundesfachschule für Werbegestaltung1994Ausbildung zum Schauwerbegestalter