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Marc PéronMP

Marc Péron

⚡Expert Traffic Manager - Google Ads Facebook Ads

€610/day
1 project
Rennes, FR
8-15 years

Average response time: 1 hour

Freelancer profile translated to English.
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About Marc

👋 Hello,

I am Marc, a certified traffic manager expert, and I have been working in digital marketing for over 8 years. I gained my experience within a digital strategy agency where I worked as an acquisition expert, and then within a company specializing in real estate investment as marketing manager.

🚀 My mission:
To support you in optimizing your performance (lead generation, e-commerce revenue generation, and visibility research). I will adapt to your needs to meet your objectives through campaign implementation, continuous optimization, recommendations, and reporting.

🎯 My levers:
SEA Expert:
Google Ads: Google Ads Search, Google Ads Display, Google Ads Performance Max / Google Shopping / Microsoft Ads

Social Ads Expert:
Facebook Ads / Instagram Ads / Youtube Ads / Linkedin Ads / TikTok Ads / Snapchat Ads

Other expertise:
Retargeting / Affiliate Marketing / Native Ads

Reporting:
Google Looker Studio

👍 My figures:
+ 7 years of experience
+ 15 million euros of investment managed
+ Budgets from a few thousand euros to several million euros per year
+ 70 clients supported

🥋 My Services:
- Analysis of client needs and selection of appropriate platforms and campaigns
- Analysis of metrics on Google Analytics
- Audit and advice on advertising strategy
- Digital strategy management
- Campaign creation, targeting, budget management, and continuous campaign optimization to improve profitability (ROAS or CPA)
- Retargeting
- Personalized monthly reports
- Google Tag Manager + Facebook Pixel Tracking configuration
- Training and introduction to Google Ads, Facebook Ads, and other levers

⭐ Some of my references:
Mondial piscine, Arte, Bébé Confort, Openclassrooms, ilek, Famille Mary, ID Market, Arte, Lorenove, Groupama, Cadiou industrie, Groupe BATI, Royal Mer...

See you soon! 😉
  • French

    Native or bilingual

  • English

    Fluent

  • Spanish

    Basic

Remote only
Primarily works remotely

Experience

  • Yumens - MV Group
    Web Marketing Expert | Digital Strategy | SEA | Social Ads
    CONSULTING AND AUDITS
    April 2017 - July 2022 (5 years and 3 months)
    Cesson-Sévigné, France
    - Management and development of a client portfolio: E-commerce, lead acquisition, and drive to store with profitability or branding objectives.
    - Recommendations, selection, implementation, optimization, and audits of web marketing levers.
    - Development of online strategies to meet client objectives.
    - Performance monitoring through various measurement tools.
    - In-depth performance analysis and reporting for strategic recommendations and operational adjustments.
    - Cross-expertise file management to ensure overall website performance.
    - Constant monitoring of advertising levers.
    - Training
    SEA Social Ads Google Ads Facebook Marketing Google Analytics Google AdWords Bing Ads Microsoft Ads Affiliation Native Ads Youtube Marketing Retargeting
  • Acheter Un Immeuble
    Traffic Manager | SEA | Social Ads
    EDUCATION AND E-LEARNING
    July 2022 - December 2022 (5 months)
    Rennes, France
    - Management, development, and optimization of online advertising campaigns.
    - Strategic and operational recommendations on the 3-phase conversion funnel: CPA optimization, webinar participation rate optimization, and conversion rate optimization.
    - Web design optimization: restructuring of all conversion funnel pages
    - Emailing restructuring: updating transactional emails
    - Tracking updates, performance monitoring through various measurement tools.
    - Performance analysis and reporting
    SEA Social Ads Google Ads Google AdWords Facebook Marketing Google Analytics Bing Ads Affiliation Retargeting Native Ads Web Design Google Tag Manager

Recommendations

TG
DS
Marion CormierMC
+1
Théo Gorbinkoff and 3 other people have recommended Marc

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Education

  • Master 2 (M2), Strategic and Operational Marketing
    IGR-IAE Rennes
    2018
    Master 2 (M2), Marketing Stratégique et Opérationnel
  • Bachelor's Degree, Business / Management, General
    IGR-IAE Rennes
    2016
    Licence, Affaires / gestion, général

Certifications

  • Google Ads Search Certification
    Google Ads
    Google Ads Google AdWords Search Network
  • Google Ads Display Advertising Certification
    Google Ads
    Google Ads Display

Skill set (38)

Categories