Marc Peeters

Capgemini supports organizations in reimagining how they connect with their customers. In my role as Marketing Transformation Director, I guide leadership teams through digital and organizational change, helping them build more agile, customer-centric, and high-performing marketing organizations.

• Act as a trusted advisor to C-level stakeholders, shaping vision, strategy, and execution for large-scale marketing transformation programs.

• Lead multidisciplinary teams through complex change, aligning data, technology, and people to build more agile and customer-focused organizations.

• Bridge commercial ambition with organizational readiness, ensuring sustainable adoption of AI- and data-driven capabilities.

• Guide leadership teams in redefining marketing operating models, governance, and processes to enhance innovation and effectiveness.

• Strengthen long-term client partnerships through a consultative and value-led approach, contributing to the growth of Capgemini’s Marketing Transformation practice.

Strengthened client partnerships and positioned Capgemini as a trusted advisor in AI-driven marketing transformation. Programs are ongoing with improvements in agility, engagement, and cross-functional collaboration.

• Act as a trusted advisor to C-level stakeholders, shaping vision, strategy, and execution for large- scale marketing transformation programs.

• Lead multidisciplinary teams through complex change, aligning data, technology, and people to build more agile and customer-focused organizations.

• Bridge commercial ambition with organizational readiness, ensuring sustainable adoption of Al- and data-driven capabilities.

• Guide leadership teams in redefining marketing operating models, governance, and processes to enhance innovation and effectiveness.

• Strengthen long-term client partnerships through a consultative and value-led approach, contributing to the growth of Capgemini's Marketing Transformation practice. Strengthened client partnerships and positioned Capgemini as a trusted advisor in Al-driven marketing transformation. Programs are ongoing with improvements in agility, engagement, and cross-functional collaboration.

• Acted as the commercial lead throughout the sales cycle, supported by the account executive, driving the strategic positioning and solution shaping with client stakeholders.

• Defined and executed a digital architecture strategy to integrate online and offline customer touchpoints.

• Ensured the alignment of digital initiatives with Boels' business goals, enhancing operational efficiency and service quality. RESULT

• Delivered a future-ready digital platform, streamlining operations and improving efficiency.

• Enhanced customer experience across digital and physical channels, solidifying Boels' competitive edge. Strengthened Boels' position as a leader in digital customer engagement within the rental industry.