Freelancer profile translated to English.

Description

Senior Communications & Content Manager with extensive experience in developing and implementing effective communication strategies. Specializes in the clear presentation of complex topics and the development of clear narratives for different target audiences. Experience in managing content projects, media relations, and cross-channel communication in dynamic and demanding environments.

Industry field of expertise

Languages

German
Native or bilingual
French
Conversational
English
Conversational
Dutch
Basic

Workplace preferences

Can work on-site

Bonn (up to 50km)

The Grim
Head of Marketing and Communications
SOCIAL NETWORKS
January 2023 - Today (3 years and 7 months)
Graz, ST, Austria
• Strategic planning, management, and further development of the overall marketing, communications, and PR strategy,
• Responsibility for brand positioning, image building, and external corporate communications,
• Development and implementation of integrated communication and marketing concepts at national and international level,
• Management of press and media relations, as well as acting as spokesperson and central point of contact for media, partners, and external stakeholders,
• External representation of the company in close coordination with management,
• Conception, implementation, and success monitoring of complex campaigns and communication measures (online and offline),
• Overall responsibility for budget, resource, and measure planning in the area of marketing and communications,
• Leadership, motivation, and development of employees, as well as management of external service providers and agencies,
• Leadership and coordination of interdepartmental projects in cooperation with sales, product management, and management
Public Relations Marketing Strategy Events Customer Relationship Management (CRM) Leadership
A.T. Kearney GmbH
Senior Marketing Specialist
CONSULTING AND AUDITS
March 2021 - December 2022 (1 year and 9 months)
40 Düsseldorf, Germany
• DACH Marketing Lead for the consulting areas T&T (Transactions & Transformation), SOP (Strategic Operations), and CMT (Communications, Media & Technology)
• Editorial / Project Management of Publications (Whitepapers, Magazines "impact" and "we drive", as well as annual reports such as Digital @utility [Digitalization of Energy Utilities], Swiss SME Study, etc.)
• Planning of marketing campaigns with a focus on LinkedIn, as well as creation of target group-specific content for social media, magazine articles, and press releases
• Production of podcasts, webinars, and newsletters
emoto2 GmbH (Reuter Unternehmensgruppe)
Project Manager
E-COMMERCE
May 2017 - May 2019 (2 years)
41 Viersen, Germany
• Conception and introduction of an online platform for craft services
• Marketing concept for this platform (entire marketing mix, especially communication) for consumer and business target groups
• Conceptual development of websites and online shops of the corporate group with the aim of increasing sales, performance, and customer satisfaction
• Business development in direct cooperation with management