Freelancer profile translated to English.

Description

I am a C-level executive with over 20 years of experience leading the intersection of technology, business, and digital growth. My differential value lies in combining strategic vision with real execution: I not only define the path but also make it viable and profitable.

Throughout my career, I have led IT, Digital Transformation, and Online Marketing departments, participating in management committees and managing multi-million dollar budgets, where I have achieved cost reductions of over 20% and significant improvements in operational efficiency.

My approach integrates five key levers: IT Strategy, Cost Optimization, Digital Transformation, Technology Leadership (CIO/CTO), and Team Management. This combination allows me to align technology with business objectives, detect hidden inefficiencies, and turn technological investment into a competitive advantage.

I have led complex projects such as:

ERP, CRM, and Cloud environment implementation and migration

Technology transformations in organizations with +1,000 employees

Creation and restructuring of IT departments

Definition of technological architectures and IT governance

Negotiation and management of large technology suppliers

I work particularly well in environments where there is a need for order, optimization, or transformation: companies with oversized systems, high costs, or a lack of clear technological direction.

As a freelance CIO/CTO or strategic consultant, I help organizations make better technology decisions, reduce costs, and execute changes with real business impact, in an agile manner and without the need for permanent structure.

Industry field of expertise

Languages

Catalan
Native or bilingual
Spanish
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km), Sevilla (up to 10km), Valencia (up to 10km)

Garsa - Outsourcing bancario e inmobiliario
CIO / IT Director
January 2023 - Today (3 years and 7 months)
Madrid, Spain
▣ Member of the Board of Directors, participating in company Strategy matters in the Management Committee. Direction of the Systems, Development, and RPA area from the Central Office in Madrid and 27 other offices in the territory. Control of an annual budget of +3 million Euros, and a stable team of 29 people directly reporting to HQ.

▣ Leading the company's technological transformation project: Optimization of human resources in the department and definition of area policies | Direction of all system implementation/migration projects, highlighting the migration from Google Netsuite to Microsoft 365 for +1,000 employees, establishment of new Cloud Servers (Azure), migration of the network and communications infrastructure with Cisco Meraki and Fortinet for the 27 sites. Direction of technological + telco purchasing, establishing agreements with partners such as Oracle, Telefónica, Orange, Microsoft, Visiotic, Prodware | Creation of the Help Desk Support (+1000 people). | And complete definition of the new corporate ERP in Microsoft technology based on Power Apps and Dynamics 365 Business Central, project start date June 2024 – completion October 2026.

▣ Direction of Technological Projects, Products, and Services, with agile methodologies.
DT Global
CIO Europe
April 2019 - December 2022 (3 years and 8 months)
Madrid, Spain
‣ Advising the Board on Systems and Digital Transformation. ‣ IT Governance and Strategic Systems Planning. ‣ Technology Purchasing and selection of Technology Partners. ‣ Establishment and development of Technological Architecture. ‣ Implementation and migration of Systems and Cloud solutions. ‣ Elaboration and control of the IT Budget, responding for its contribution to P&L. ‣ Operational management of the Information Systems area, improving processes. ‣ Leading technical support for the entire organization. ‣ Creation of technical teams and talent development in the Systems area. ‣ Cybersecurity and Data Protection. ‣ Direction of Technological Projects, Products, and Services, with agile methodologies.
Freelance,
Digital Consultant
July 2017 - April 2019 (1 year and 9 months)
Madrid, Spain
▣ SERVICES PORTFOLIO:

➝ Development of digital marketing plans
➝ Implementation and migration of management systems

➝ Implementation of web analytics tools
➝ Implementation of Adserver (Smart, DFP Google)

➝ Design and development of Web Portals and Apps

▣ THEY HAVE HIRED ME:

▹ Revista Gigantes
▹ Trenymas.com
▹ Caixabank
▹ Busivision
▹ Aguas de Barcelona (via agency)
▹ Tres60grupo
▹ GBS Finanzas
▹ AECOM
▹ Portomod