Freelancer profile translated to English.
Back to original languageAbout Marcos
Expert in Sales, Marketing, Strategy & Business Development with international know-how
Specialist for growth-oriented sales and marketing strategies with profound international experience in the food industry.
As a key catalyst and growth driver with a hands-on mentality, he specifically drives internationalization, market entry and growth strategies, brand building and brand expansion, as well as go-to-market strategies (operational and strategic) - from ideation to active marketing in retail.
Track record for global market leaders, national market leaders and challenger positions in Marketing, Sales, Strategy and Business Development:
• **Growth**: Revenue, sales, market growth, profitability
• **Internationalization**: expand existing markets / enter new markets
• **New Impulses**: Innovation, new and further product development, portfolio optimization
• **Strategy**: clear focus and goal orientation
• **Optimization**: CRM and interplay of Marketing / Sales (Mental & Physical Availability)
• **Opportunity Recognition**: Open-mindedness and analytics, feel for potentials and trends
• **Re-structuring**: Transformation / Change, process optimization, cost reduction, sustainability
Strengths
• Strategic foresight
• Operational focus
• Catalyst and growth driver with drive and passion
• Business partner and consultant
• Analytical-conceptual action
• Hands-on mentality
• Solution and results orientation
• Intercultural competencies
Focus Markets Served
•Germany
•Europe:Spain, Portugal, England/Great Britain, France, Poland, Netherlands, Belgium, Austria, Switzerland, Nordics/Scandinavia, Greece
•America:USA, Mexico
• **Asia**: Russia, Korea, Japan
•Australia
German
Native or bilingual
English
Native or bilingual
Spanish
Native or bilingual
Portuguese
Native or bilingual
French
Conversational
Italian
Basic
Dutch
Basic
Catalan
Basic
Can work on-site
Köln (up to 50km)
Experience
- hitschler International GmbH & Co. KG,Interim Director International Marketing & SalesAGRICULTUREAugust 2025 - October 2025 (2 months)Hürth, NW, Germany• • Leadership and further development of the International Business Unit• • Support and further development of existing sales partners (distributors) and key accounts abroad, including international key account management• • International potential analysis: Analysis and identification of potential new markets and their strategic expansion• • Development of international product range strategy• • Conception, planning and execution of marketing activities• • Supply chain management including clearance stock marketing• • Anuga trade fair, Cologne (Germany): responsible planning and supportResult:• - International: Sales performance above plan• - Redefinition of internal processes (e.g., scoring models)
- Peter Kölln GmbH & Co. KGaA,Interim Business Unit Director International Marketing & SalesAGRICULTURENovember 2024 - April 2025 (5 months)• • Strategic leadership and further development of the International Business Unit (with P&L responsibility)• • Support and further development of existing sales partners and key accounts abroad, including international key account management (e.g., Carrefour, Spain)• • International potential analysis: Analysis and identification of potential new markets and their strategic expansion• • Development of business cases including product range and pricing strategy• • Conception, planning and execution of marketing activities• • Transformation project Spain: Transfer of own country subsidiary to distribution partner• • Supply chain management including clearance stock marketing• • Contractual framework design: Distributor agreement and Code of ConductResult:• - International: Sales performance above plan• - Spain: Turnaround achieved + conversion to distribution partner• - Redefinition of internal processes (e.g., scoring models)
- HAZET-Werk Hermann Zerver GmbH & Co. KG,Interim Area Sales ManagerAUTOMOBILEMay 2023 - November 2023 (6 months)• • Management of the national business in Spain and Portugal• • Strategic consulting function for the Mexican market• • Strategic sales reorientation (Spain, Portugal, and Mexico)• • Development and implementation of new sales/market entry strategies• • Support of existing customers and acquisition of new business: national / regional key accounts and distributors• • Conception, planning, and implementation of marketing and promotion activities including POS and trade marketing• • Management and change projects: product range and customer structure• • Project management for international (large) projects for key accounts (e.g., Volkswagen in Puebla and BMW Headquarters South America in Mexico) Spain Establishment Mexico
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Education
- Diplom-Betriebswirt (FH)Fachhochschule Dortmund1998Studium Betriebswirtschaft mit Schwerpunkt Marketing und Außenwirtschaft
- IndustriekaufmannCarl Brandt, Hagen1993Ausbildung zum Industriekaufmann (IHK)