Description

I’m a multilingual marketer and creative strategist with over 20 years of experience helping brands connect through powerful storytelling, human-centred communication, and emotionally compelling narratives.

I specialise in brand positioning, content strategy, editorial storytelling, and narrative-driven marketing for companies that want to move beyond generic messaging and create real impact.

With a background spanning innovation consulting, digital media, editorial strategy, and literary writing, I bring a unique mix of analytical clarity and creative depth. My work focuses on:

Crafting meaningful brand stories with emotional resonance
Designing content ecosystems with strategic purpose
Writing clear, refined, memorable copy across platforms
Helping companies articulate their voice, mission, and value
Turning complex ideas into simple, elegant narratives

Whether you need a brand story, a compelling campaign, an editorial voice, or a strategic narrative to differentiate your company, I help you translate who you are into words that connect.

Languages

Italian
Native or bilingual
Spanish
Native or bilingual
English
Native or bilingual
French
Fluent

Workplace preferences

Can work on-site

Madrid (up to 50km)

INSIGHTERS
Brand & Storytelling Consultant.
CONSULTING AND AUDITS
July 2025 - Today (11 months)
Spain
Helping shape brand storytelling and communication strategy for a human-centered innovation consultancy.
Storytelling Content marketing Digital Marketing
CANAL+
Communications Expert
PRESS AND MEDIA
January 2011 - January 2013 (2 years)
Spain
Created editorial and promotional content for national broadcasts. Helped PR to create compelling information to be distributed among the Spanish press.
Communication Communication strategy
AVID TECHNOLOGY EUROPE
European Market Manager
SOFTWARE PUBLISHING
March 2005 - July 2008 (3 years and 4 months)
United Kingdom
Managed academic and media partnerships across Europe. In charge of both marketing and sales with the creation of a proper business structure.
Marketing and Communications Planning Marketing Analytics Corporate strategy Copywriting