You're seeing this page as if you were . The main menu is still yours, though. Exit from immersion
Marco MorettiMM

Marco Moretti

Agentforce & Data Cloud Architect | AI & CX

€1,000/day
Paris, FR
15+ years

Average response time: 1 hour

Freelancer profile translated to English.
Back to original language

About Marco

AI-oriented Salesforce Solutions Architect. I intervene where strategy and implementation meet: I design the Agentforce and Data Cloud architecture, then I build it.

My value lies in a rare intersection: I combine C-level strategic conversation on AI with the technical design of Agentforce agents and Data Cloud architectures. Consulting and building, in the same hands.

Concretely, I support companies in:
• Agentforce architecture and deployment;
• Data Cloud activation (Data 360) as a unified data foundation, the prerequisite for any agentic value;
• AI-augmented customer experience transformation, from strategic framing to production.

15+ years in consulting and operational management (P&L responsibility, multi-country management). Certified Agentforce Specialist and Data Cloud / Data 360. Preferred sectors: Retail & e-commerce, Life Sciences / MedTech, Consumer Goods.

I work in French, Italian, Spanish, and English, in France and remotely throughout Europe.

Three intervention modes: AI/Agentforce maturity assessment (framing + roadmap); program management (lead architect / fractional program director); ongoing consulting.

Trailhead Profile: trailblazer.me/id/marcomorettim
  • English

    Native or bilingual

  • French

    Native or bilingual

  • Spanish

    Native or bilingual

  • Italian

    Native or bilingual

Can work on-site
Paris (up to 20km)

Experience

  • MM Consulting
    Founder
    DIGITAL AND IT
    February 2023 - Today (3 years and 5 months)
    Paris, France
    Independent consulting firm at the intersection of strategy, Salesforce/Agentforce implementation, and production AI.

    I architect and build AI-augmented customer transformation. My value lies in a rare intersection: I combine C-level strategic conversation on AI with the technical design of Agentforce agents and Data Cloud (Data 360) architectures. Consulting and building, in the same hands.
    • Architecture and deployment of Agentforce and agnostic AI agents.
    • Data Cloud / Data 360 activation as a unified data foundation: the prerequisite for any agentic value.
    • AI-augmented customer experience transformation, from strategic framing to production.

    Three intervention modes:
    • AI/Agentforce maturity assessment (framing + roadmap)
    • Program management (lead architect / fractional program director)
    • Ongoing consulting. Certified Agentforce Specialist and Data Cloud / Data 360. 15+ years of consulting and operational management (P&L responsibility, multi-country delivery).
    Interventions in French, Italian, Spanish, and English, in France and remotely throughout Europe. Sectors: Retail & e-commerce, Luxury/Beauty, Life Sciences/MedTech, Consumer Goods.
    Business Strategy Operations Management Agentic AI CRM Agentic OS
  • PwC Advisory
    Senior Manager
    CONSULTING AND AUDITS
    March 2023 - Today (3 years and 5 months)
    Paris, France
    Senior Manager within the Salesforce practice of an international firm, at the intersection of strategy and technology on the Customer Transformation platform, as Engagement Manager and business expert, in pre-sales as well as in delivery.
    • Management of the go-to-market strategy for Agentforce, Data Cloud, Marketing Cloud, and RCA: building the offering, qualifying opportunities, and translating C-level AI ambition into deployable architecture.
    • Engagement Manager / SME on customer transformation missions: framing, solution design, delivery management, from strategic framing to production.
    • Pre-sales: solution architecture, quoting, executive pitching, in parallel with delivery management.
    • Sectors: Retail, Industry, Life Sciences, Consumer Goods, Professional Services.
    CRM Digital Transformation Team Management Salesforce Data Cloud Agentforce
  • Cognizant
    Senior Manager EAS Salesforce
    TECH
    September 2021 - February 2023 (1 year and 6 months)
    Paris, France
    Senior Manager responsible for Salesforce delivery and pre-sales on Commerce, Service, and Sales Cloud, managing multi-country programs and end-to-end customer relationships.

    - Biomerieux (Life Sciences): Project lead for the framing, design, and deployment of Commerce Cloud B2B in the US, UK, Belgium, Germany, and Netherlands markets. Managed a core team (solution expert, architect, functional consultant) intended to grow to 12, coordinating the offshore back-office in India — first post-acquisition program delivered with a team 100% from the acquired company.
    - Chanel (Luxury): Project lead / Scrum Master for an online catalog for boutiques in Europe and an anti-counterfeiting detection application for after-sales service; managed two product owners, two developers, and a nearshore architect.
    - Laboratoires Expanscience (Life Sciences): Project lead for the from-scratch implementation of Service Cloud + Service Cloud Voice; team of five people.
    - SCC: Engagement Manager for the Service Cloud framing phase, in coordination with the project manager and her team.

    Pre-sales and pitching; internal trainer for Project Management and Change Management for teams and clients.
    Sales Cloud Service Cloud Salesforce Commerce Cloud Agile Project Management

Recommendations

Be the first to recommend Marco

Help this freelancer shine by sharing your experience working together.

These freelancer profiles also match your criteria

AgathaA

Agatha Frydrych

Backend Java Software Engineer

4.7

(3)

2

BaptisteB

Baptiste Duhen

Fullstack developer

4.6

(4)

5

AmedA

Amed Hamou

Senior Lead Developer

4

(2)

7

AudreyA

Audrey Champion

Web developer

4.3

(3)

4

Education

  • MBA
    Esade Business School
    2015
    J’ai obtenu mon MBA à l’ESADE Business School, une formation d’excellence reconnue à l’international pour son approche centrée sur le leadership, l’innovation et la transformation des organisations. Ce programme m’a permis de renforcer mes compétences stratégiques, d’évoluer dans un environnement multiculturel stimulant, et de développer une vision globale des enjeux business. Au cours de ce MBA, j’ai approfondi des thématiques clés telles que la stratégie digitale, la gestion du changement, le marketing client et le pilotage de projets complexes. J’y ai également affiné ma posture de leader, en m’appuyant sur des méthodes pédagogiques concrètes (cas réels, simulations, learning labs) et des échanges riches avec des professionnels issus de secteurs variés. Cette expérience a été un véritable accélérateur de carrière, consolidant ma capacité à accompagner les entreprises dans leurs projets de transformation à fort impact, en particulier dans des contextes internationaux et multiculturels
  • BSc Economics and Business
    Università degli Studi di Bergamo
    2005
    Ma formation à l’Université de Bergame m’a permis d’acquérir une solide compréhension des fondamentaux économiques, de la gestion d’entreprise et de l’analyse financière. Ce cursus m’a donné les clés pour appréhender les dynamiques de marché, les mécanismes de création de valeur et les enjeux de performance dans des environnements concurrentiels. Au-delà des compétences techniques, cette formation a renforcé ma capacité à raisonner de manière analytique, à structurer des problématiques complexes et à prendre des décisions éclairées. Elle a également posé les bases de mon intérêt pour la transformation des organisations, que j’ai ensuite approfondi dans le cadre de mon MBA et de mes expériences professionnelles.

Certifications

Skill set

Categories