Freelancer profile translated to English.
Back to original languageAbout Marco
Eager to learn! I always seek to learn fast, execute fast, and continue my professional development.
✅ I describe myself as a Digital Communicator, capable of finding brands' place in Digital Media through organic and paid actions.
✅ My job is to create and execute successful and unique Digital Marketing and Communication Plans (Digital Strategy) so that companies find their place in the digital ecosystem, grow, generate revenue, and COMMUNICATE WITH EMPATHY.
How do I do this? By fulfilling four basic and fundamental tasks.
1⃣ Research (understand data and generate knowledge)
2⃣ Focus on the consumer (be their voice)
3⃣ Unique Strategies
4⃣ Teamwork with the entire digital area.
English
Conversational
Spanish
Native or bilingual
Italian
Basic
Remote only
Primarily works remotely
Experience
- Videobase Agencia de ComunicacionesDirector of Strategic Planning and Digital CommunicationSOCIAL NETWORKSSeptember 2017 - May 2019 (1 year and 8 months)Medellín, Colombia✅ Consumer analysis and development of communication strategies for the agency's main clients.✅ In charge of the company's digital area: planning and research for the generation and execution of digital strategies in brands, projects, and public and private sector entities.✅ Structuring of data-based digital communication plans that aim for conversation, literacy, and audience formation.✅ Analysis of metrics and preparation of results reports.Clients:· Celsia Energía: http://www.celsia.com· Odinsa: https://www.odinsa.com· Cementos Argos: https://argos.co· Grupo Argos: https://www.grupoargos.com· Flamingo: http://www.flamingo.com.co
- Concejo de MedellínSocial Media Manager - Community ManagerPUBLIC SECTORFebruary 2011 - September 2013 (2 years and 7 months)Medellín, Colombia✅ Building and managing communities on digital media.✅ Managing the corporation's reputation with citizens.✅ Creating contingency procedures in case of crises and risks.✅ Encouraging the use of social media by entity officials.✅ Strategic planning for the achievement of proposed goals.✅ Staying updated on best practices, platforms, tools, and techniques to decide on their incorporation into the 'Power is YOURS' strategy.✅ CMS Management (WordPress, Joomla, DNN)✅ Social Media Management and Monitoring
- IsvimedCommunicator, Planning Sub-DirectoratePUBLIC SECTOROctober 2013 - July 2014 (9 months)Medellín, Colombia✅ Coordinating ISVIMED's participation in the World Urban Forum, WUF7.✅ Disseminating and promoting the Medellín Housing Strategic Plan, PEHMED 2020, to internal and external audiences.✅ Accompanying international delegations visiting the Medellín Social Housing and Habitat Institute (Fam Trip).✅ Assisting the Communications Directorate in enhancing the use of Social Media.
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Education
- Audiovisual CommunicatorUniversidad de Medellín2012
- Urban Strategic PlanningCideu y Urbano Medellín2015
Certifications
- Inbound Marketing CertificationHubspot2018
- Google Analytics for BeginnersGoogle2019
