Freelancer profile translated to English.
Back to original languageAbout Marco
You are permanently in a kind of fire brigade mode as the PR and communications department: reacting instead of acting. Supporting instead of actively shaping reputation?
Sales, marketing, and management recognize the value of your department but you are not at the strategic decision-making table?
Hi, I'm Marco, and I develop communication strategies that get SMEs, start-ups, and scale-ups out of reaction mode – towards relevance, impact, and strategic visibility.
𝗠𝘆 𝟱-𝗦𝘁𝗲𝗽 𝗔𝗽𝗽𝗿𝗼𝗮𝗰𝗵 𝗳𝗼𝗿 𝘁𝗵𝗲 𝗧𝗿𝗮𝗻𝘀𝗳𝗼𝗿𝗺𝗮𝘁𝗶𝗼𝗻 𝗼𝗳 𝘆𝗼𝘂𝗿 𝗣𝗥 𝗮𝗻𝗱 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝗰𝗮𝘁𝗶𝗼𝗻:
- Analysis & Goal Setting
- Communication Strategy & Messaging
- Topics & Measures
- Reporting with Convincing Relevance
- Implementation & Sparring
German
Native or bilingual
English
Fluent
Can work on-site
München (up to 50km)
Experience
- The CommsTransformerIndependent Communication ConsultantENTERTAINMENT AND LEISUREJuly 2024 - Today (1 year and 11 months)Munich, Germany• ● Development and implementation of the communication strategy with a focus on sales support (Marketing & PR) for Topgolf DACH• ● Support of the Sales Director in Personal Branding (Positioning on LinkedIn, Thought Leadership, Content Strategy)• ● Building internal PR and communication know-how at Topgolf
- Achtung GmbH,Senior Corporate Communications ManagerE-COMMERCESeptember 2024 - December 2024 (3 months)Hamburg, Germany● Placed interviews and articles for executives and experts● Consulting on Thought Leadership and communication at C-level● Development of a corporate communication offering for the positioning of Achtung Group● Participation in several AI prompting trainings for practical use in business everyday life
- Grayling Deutschland GmbH,Head of Technology Communication and Head ofLOGISTICS AND SUPPLY CHAINNovember 2021 - June 2024 (2 years and 7 months)Munich, Germany● Managed the Munich office with full profit and loss responsibility, achieving revenue growth of +20% within two years while ensuring profitability● Expanded the client portfolio (Huawei, Horiba, Gigamon, Nitto, ISC2, Mango Pay, Bitmex) with a client retention rate of >90%● Increased the profitability of the Huawei account by +28% through strategic renegotiation of hourly rates● Co-shaped corporate strategy and aligned PR, marketing, and sales-supporting communication across pan-European teams● Guided 8 employees in Munich & Frankfurt, achieving >85% team engagement and professional development● Development and implementation of PR and marketing strategies to increase brand awareness and reputation (automotive, consumer electronics, enterprise software)● Consulting on sales-supporting communication, thought leadership, and product and marketing communication● Conducting AI prompting tests and training for text and image generation
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Education
- Training "Selling with Values"2025Training "Verkaufen mit Werten"
- Intensive Training Expert in Sustainability CommunicationGerman Academy for Public Relations GmbH (DAPR)2024"Intensivtraining Experte Nachhaltigkeitskommunikation"