Freelancer profile translated to English.

Description

Senior Creative Director & Digital Growth Strategist with over 20 years of experience in E-commerce, UX/UI, Design Thinking, Digital Transformation, and New Business Development. Building and leading teams of up to 50 employees, with budget responsibility up to €10 million. Expertise in lead generation, process optimization, relaunch & campaign management. Successes with clients such as BMW, DHL, Lufthansa, BASF, Deutsche Bank, and many more. Available for workshops, projects, and interim management.

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Frankfurt am Main (up to 50km)

Bergmedia
Digital Growth Specialist & CRO Consultant
January 2024 - Today (2 years and 7 months)
Frankfurt am Main, Germany
As a freelancer, I help companies accelerate digital growth. Focusing on conversion optimization, lead generation, and e-commerce strategies, I combine sound UX approaches with modern technologies like automation and AI. This creates better customer experiences, efficient processes, and measurably more revenue – future-proof and practical.
Design Thinking & UX Excellence New Business & Lead Generation Digital Growth Leadership Google Ads
MIYU GmbH
Managing Director
March 2021 - December 2023 (2 years and 9 months)
Frankfurt am Main, Germany
Responsibility for sustainability, financial management, and budget

Leadership and development of employees, continuous process optimization

Merger into a full-service digital agency

Implementation of comprehensive digital infrastructure projects for over 350 websites

Development of new portals, corporate designs, and communication campaigns

Successful management of cross-departmental projects

Acquisition of 26 new clients and execution of 150 projects

Clients: BEMM, Carat, Cronbank, MÖFA, Reddy, Musterhausküchen, IHT etc.
Change & Innovation Management Digital Growth Leadership New Business & Lead Generation Miro
Principal, ti&m GmbH
Managing Director
July 2016 - January 2021 (4 years and 6 months)
Frankfurt, Germany
Establishment and management of the location, strategic & operational development for the German market

Annual revenue increase of +25%

Responsibility for quarterly and annual financial statements, resource planning, and location strategy

Leadership and coaching of 21 employees, including day-to-day mentoring, weekly stand-ups

Initiation of events, tech talks, and masterclasses (AI, Cloud, Design Thinking)

HR development: Recruiting, active sourcing, establishment of an HR team

Reorientation of marketing & PR strategies

Acquisition of 17 new clients and execution of 21 projects

Clients: Börse Stuttgart, Deutsche Bahn, DZ Bank, Postbank, Konica Minolta, Mannheimer Versicherung, Lufthansa
Design Thinking & UX Excellence New Business & Lead Generation Change & Innovation Management Strategic Business Development Agile Leadership

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Diploma in Communication/Multimedia Design
Design Factory
1999
Diplom Kommunikations-/Multimediadesigner
Creative Workshop Miles 2: Creativity and Attitude, IAK The Canon of Innovation, Core Challenges of Global Change, Salutogenesis
Kreativworkshop Miles 2: Kreativität und Haltung, IAK Der Kanon der Innovation, Kernherausforderungen des Globalen Wandels, Salutogenese

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Marco Berg

Digital Growth Strategist & CRO Consultant

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