Marc Meyer

My missions:

- Management of the Paid Media budget and management of Facebook, Instagram, and LinkedIn ads

- Training, animation, and coordination of the network of 120 communicators (national and regional) around the social media strategy and our communication tools

- Creation of data analysis dashboards for our ads and social networks

- Deployment of 5 major tools to equip the company's network of 120 communicators (national + regional): graphic design adapted for beginners, editorial calendars, data analysis accessible to all

- Monitoring and implementation of the company's Social Media strategy with a team of 4 people to manage and support

- E-Reputation monitoring

- Management of the Paid Media budget and ad management

- Facebook, Instagram, and LinkedIn

One year training students in digital communication:

- Fundamentals of digital communication

- Understanding and knowing social networks: specificities, algorithms, target audiences, demographics, codes, and uses of networks

- Social Media Strategy

- Concepts of Web Marketing and acquisition funnels

- For students who chose this specialization: Traffic Management.

More specifically, understanding how social network advertising platforms work. Something quite rare in this type of training (where theory is often sufficient), I offered my students the opportunity to co-pilot several campaigns with me for some of my clients: promotional campaigns for two cultural events with ticket sales.