Marc M.

Direction of communication and digital strategy, Design and implementation of the graphic and editorial charter, implementation and supervision of communication schedules. Result: 30% increase in brand visibility in one year. Digital communication strategy: Development of digital strategies based on fine segmentation of the customer base, allowing for personalized communication and adapted media (emailing, in-app pop-ups, in-app stories, push notifications, push SMS). Development and deployment of the graphic and editorial charter for a visual identity and graphic consistency across all media. Supervision and engaging content: Management of weekly communication schedules and creation of relevant content to animate social networks. Competitive intelligence: Analysis of trends to optimize digital strategy and anticipate market changes. Mobile application redesign: Responsible for the new design and new UX/UI experience for the application, improving ergonomics and user engagement. Website creation: Development of a dedicated website to facilitate downloads and strengthen online presence. Community development: Animation and loyalty building of an active community around the brand. Result: a community of 100k followers in 2 years. Production of a crowdfunding video for a fundraising of 1 million euros: Development of the storyboard to captivate investors, filming and complete editing of the video, using artificial intelligence tools for a professional and impactful result. Remote coaching of a video participant to film themselves correctly, thus integrating a collaborative dimension.

Results in 2 years

Growth of the customer base from 150 to over 10,000 active users, Increase in monthly transactions from 1500 EUR to over 1 million EUR,

Local tourism and travel agency Support for Fodyem SN Logo design and creation of the visual identity for a local tourism agency that promotes the cultural and natural riches of Senegal. Implementation of print and digital communication materials, as well as a consistent graphic charter and reference templates. Production of promotional and advertising videos to enhance the agency's visibility and attract national and international clientele. Support for the launch of Senedelices Exotic product sales company Development of the visual identity with the creation of the logo and graphic charter. Design of product packaging with the integration of barcodes, intended for the Lagardère Senegal distribution network. Support for the launch of Dunya Ethic Association for sustainable development Creation of the logo and mentoring of a team of Senegalese students for website design. Professional photography of board members and contribution to visual communication. Vice-president of the association, specializing in sustainable development. Launch of Habiteco 127 Ecological construction company Creation of the logo and website with a strategy focused on the Senegalese diaspora, targeting clients wishing to build their ideal ecological dream home. Implementation of social networks to increase visibility and effectively engage prospects. Results: Increased visibility and credibility of projects among their respective target audiences. Significant contribution to the launch and expansion of the brand and e-reputation.

Launch and management of an event communication agency specializing in photo and video coverage for professional events (seminars, conferences) and private events (weddings, baptisms...). Responsible for business development, external communication, and client acquisition, by developing strategies to promote services and build customer loyalty. Supervision of technical and creative teams during events to ensure optimal coordination and precise execution. On-site team management, ensuring the quality of deliverables and customer satisfaction through deliverables meeting expected standards.