Freelancer profile translated to English.

Description

I enjoy communication where it's not entirely straightforward.

When topics are complex, technical, internally controversial, or not yet fully tangible, I help companies create clarity: What is the core message? Who is it relevant to? And how can it be formulated to be understood?

I support (B2B) companies in communication strategy, public relations, content strategy, social media, and employer branding. I work both strategically and operationally – from sparring and concepts to messaging, media relations, LinkedIn posts, website copy, content planning, or employer communication.

It's important to me that communication doesn't sound artificial. Good communication should be precise, credible, and relatable – for customers, media, employees, executives, or applicants.

I bring experience from corporate communications, PR, employer branding, consulting, and teaching. This allows me to combine a strategic perspective, editorial craft, and a good feel for organizations.

I like to work directly, pragmatically, and uncomplicatedly. As a sparring partner, external consultant, or additional support for communication, marketing, HR, and management teams.

Industry field of expertise

Languages

German
Native or bilingual
English
Fluent

Workplace preferences

Can work on-site

Zürich (up to 50km)

XPLICIT GmbH
Managing Director
CONSULTING AND AUDITS
February 2018 - Today (8 years and 6 months)
Zürich, Switzerland
• Development and implementation of PR and social media strategies for national and international companies and agencies
• Execution of social media projects including content strategy and content creation (blog posts, articles, posts, etc.)
• Social media campaigns for LinkedIn, Facebook, Instagram, YouTube
Social Media Content Strategy Public Relations Employer Branding Communication Strategy
ZHAW/FH OST/HSLU
Guest Lecturer
March 2020 - Today (6 years and 5 months)
ZHAW: Lecturer for intercultural communication and communication concepts (Bachelor Communication and Media) as well as for evaluation and digital analytics (CAS FH OST: Guest lecturer for generational management (CAS Strategy and Leadership) HSLU: Guest lecturer for Diversity, Equity & Inclusion (in English, MAS People Management and Organization)
Mitt Liv AG
Managing Director
CONSULTING AND AUDITS
September 2024 - July 2025 (10 months)
Zürich, Switzerland
• Development and implementation of the company strategy
• Building and leading a team of two employees
• Responsibility for financial planning and budgeting as well as communication with the board of Mitt Liv AG
• Development and implementation of services for diversity and inclusion along the employee journey (e.g., recruitment)
Diversity, Equity, and Inclusion Project Management Managing Director Mentoring Workshops