Freelancer profile translated to English.

Description

Hello, I'm Marc, a CRM & marketing automation consultant specializing in e-commerce.

I help e-commerce SMEs/VSEs increase their sales and customer value through targeted CRM automations, without over-soliciting their base.

I primarily work on:

• automated scenarios focused on conversion (welcome, cart abandonment, post-purchase, reactivation, anti-churn)

• intelligent segmentation (RFM, behaviors, real engagement)

• email & SMS campaigns designed to sell, not to generate volume

• performance analysis and continuous optimization

Tools: Brevo, Klaviyo, HubSpot, IMAGINO, Mailchimp, Make, Zapier.

Starting offer: free mini CRM audit

→ segmentation status

→ existing automations

→ 3 concrete levers to generate more revenue quickly

Industry field of expertise

Languages

Workplace preferences

Remote only

Primarily works remotely

Avanci (MV Group)
CRM Manager
November 2022 - Today (3 years and 7 months)
• Support and training of clients on the CRM tool (Selligent, Actito…)
• Implementation and monitoring of marketing campaigns (emailing, segmentation, reporting)
• Collaboration with technical teams to resolve issues and improve the platform
Selligent actito imagino Web Marketing Strategy Marketing Automation
Imediacenter (Auchan)
Senior Customer Success Manager
June 2020 - October 2022 (2 years and 4 months)
• Management and monitoring of marketing and advertising campaigns for clients
• Performance analysis and optimization recommendations
• Management and training of a team of customer relations experts
Customer Success Management Campaign Manager
GroupM (Mindshare)
Tracking & Data Project Manager
March 2014 - June 2017 (3 years and 3 months)
• Analysis of customer data to optimize digital campaigns (Ford, Ubisoft, Air Canada)
• Optimization of digital campaigns through KPI analysis (GA, Omniture, Eulerian…)