Freelancer profile translated to English.
Back to original languageAbout Marc
No purpose. No Brand.
Whether your brand is a place or not, it interferes with a complex, paradoxical human society.
The pandemic hasn't helped, but has exacerbated contradictions.
What is useful often pollutes, what aims to simplify complicates, etc...
It's time to try new things, to forget groupthink, to talk about reality by going beyond it.
It's time to become interesting again with singularity.
my strengths
purpose in real life
brand platform
living and managed brand ecosystem
360° concept deployment
creative brief level and copy judgment
crm clarity
I intervene solo, embedded in your teams, or in a taskforce on complex brand transformation topics to their real-life experience.
French
Native or bilingual
English
Fluent
German
Native or bilingual
Can work on-site
Paris (up to 50km)
Experience
- INDÉPENDANTSTRATEGIC PLANNING CONSULTANTCONSULTING AND AUDITSJune 2021 - Today (5 years)Paris, FranceGlobal Brand Strategy360 and digital communication.Strong experience in matrix project managementRecent missions:CCI NORMANDIE OUESTPlatform redesign, brand architecture, organizationRATP/ 4aout Future metro conceptVWVU/ Scholz&friends Annual 360 communication strategy (3 years)UltraEDGE/ Extreme Angle Launch and communication positioningIKEA FAMILY/VML Annual relational strategy (3 years)MONOPRIX /INDAHOUSE Loyalty program repositioning
- Matador MatadorHead of Strategic PlanningDIGITAL AND ITAugust 2018 - June 2021 (2 years and 10 months)Paris, FranceApproach:making places into brands in their own right. And yet they are not quite like other brands. True crossroads of societal trends, new lifestyles, both locatable and vectors of mobility, destination and relationship, unique and carriers of diversity, stable and mutable, open and appropriable by everyone. We are passionate about this subject.Support for "place-brands" on all their communication challenges, at all key stages of their life.
- RAPPSenior then Head of Strategic PlanningDIGITAL AND ITSeptember 2010 - July 2018 (7 years and 10 months)Paris, Franceleading a team of 4 plannersFair management Coaching skillsStrategic Lead/ clients Brand story tellingBranding/ digital architectureStrategic Content and ecosystems on/off Service strategy
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Education
- EM LYONEM LYON1986Marketing et communication