About Marc
Senior Communications & Brand Strategy Consultant
Supporting luxury, beauty, premium wellness and creative, purpose-led brands through strategic growth, repositioning and international expansion.
I partner with founders and leadership teams to align brand positioning with commercial performance and scalable growth.
I specialise in:
- Brand positioning & premium elevation
- Brand repositioning and 360° strategic roadmaps
- Go-to-market and global launch architecture
- 360° product and category launches
- International expansion (US, EMEA, APAC)
- Marketing & communications team structuring
- PR & influence strategy and brand narrative elevation
I typically step in as a Fractional/Interim CMO or Strategic Communications Lead when:
- A brand needs sharper strategic direction
- Growth is plateauing or entering a new phase
- International expansion lacks structure
- A major launch requires senior orchestration
- Executive-level marketing and communications leadership is needed without a full-time hire
Former Senior Global Communications Manager at BYREDO, contributing to sustained double-digit global growth during a period of international expansion.
Currently acting as Fractional CMO for a premium wellness brand, overseeing brand architecture, go-to-market strategy and commercial acceleration, supporting consistent double-digit revenue progression.
Available for project-based or part-time assignments.
French
Native or bilingual
English
Native or bilingual
Can work on-site
Paris (up to 50km), Angers (up to 50km), Dinard (up to 50km)
Experience
- METHODE ESPINASSEMarketing & Communications DirectorHEALTH AND WELLNESSMay 2025 - Today (1 year and 1 month)
- Leading global brand architecture and international expansion for a premium science-driven wellness brand
- Creator and trademark holder of Cellular Nutrition®
- Defining brand positioning, product development and go-to-market strategy
- Driving DTC growth and multi-market expansion (EMEA, US)
- Developing luxury partnerships and structuring the global communications ecosystem
- ARCADIUS CONSULTINGFounder | Brand, Marketing & Communications ConsultancyJanuary 2025 - Today (1 year and 5 months)
- Independent consultancy delivering 360° brand and communications strategy across fashion, beauty, hospitality and wellness
- Strategic advisory on positioning, international expansion and global communications leadership
- BYREDOSenior Global Communications Manager / Global Key Point of ContactJune 2019 - December 2024 (5 years and 6 months)Promoted to Global Key Point of Contact following the departure of the Global Head of Communications, acting as senior lead across fragrance, makeup, fashion and lifestyle categories
- Reporting to Founder & Creative Director Ben GORHAM and Chief Brand Officer
- Leading global 360° communications strategy across US, EMEA and APAC
- Providing strategic direction to regional marketing and communications teams worldwide
- Driving large-scale product launches and strategic brand initiatives
- Spearheading brand repositioning toward refined quiet luxury “Icon Strategy”
- Leading a team of 6 and overseeing international PR agencies
- Owning global communications budget and forecasting
- Directing brand copy and narrative across all touchpoints
- Supporting brand hyper-growth and international expansion
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Education
- Master's DegreeUNIVERSITE PARIS II PANTHEON-ASSAS2017Bachelor & First Year of Master's Degree in Political Sciences
- Master's Degree (Management, Marketing, Communication, International Relations,ISC Business School / EBS London2013Master's Degree (Management, Marketing, Communication, International Relations,