Freelancer profile translated to English.
Back to original languageAbout Marc-Henri
🙋🏻♂️ Senior Google Ads & Facebook Ads Consultant in an agency
✅ Certified Google Partner & Facebook Partner
Why hire me?
First 30-minute call is free to discuss your project and get to know me!
I have been supporting clients of all sizes and scales for over 8 years: Large groups, startups, and entrepreneurs with budgets from €5k to +€1M/month, focusing on performance.
My skills:
🚀 Management of high-performing Facebook Ads and Google Ads (formerly Adwords) campaigns to reach your target audience and generate concrete results
🛠 Precise performance tracking using Google Tag Manager and Google Analytics for continuous campaign optimization
🛰️ Expertise in setting up Server-Side Tracking via Google Tag Manager for secure and reliable data collection
📈 Creation of custom reports on Google Data Studio (formerly Looker Studio) for a clear and concise view of your performance and informed decision-making for your marketing actions
📖 Comprehensive training on Google Ads, Facebook Ads, Google Analytics, and Data Studio to equip you and make you autonomous in managing your digital campaigns
🖥 Remote monitoring and support to help you put your learning into practice and quickly become proficient in digital acquisition
🙋🏻♂️ My references:
BMW Europe, MACIF, Samsung France, Total Énergie, Hyundai, Volvo, La Mutuelle Générale, KparK, Mazda, Vorwerk, Kawasaki, Toyota France, Edenred, OMD ..
📧 Available and responsive on: WhatsApp, Slack, and email.
French
Native or bilingual
English
Native or bilingual
Remote only
Primarily works remotely
Experience
- Excl MediaSenior Media BuyerCONSULTING AND AUDITSAugust 2023 - April 2024 (9 months)Londres, United Kingdom- Ads creation & Monitoring and optimisation of ads campaigns towards relevant objectives & main KPIs (driving leads for different industries, increasing user engagement or generating impressions to build awareness of new products or services) on French, Canadian, Swiss, U.S & U.K Markets- Google Adwords : Search & Display - Facebook Ads management - Bing Ads : Search & Display - Gemini : Search & Native - Outbrain- Strong track record delivering customer acquisition performance – managing performance marketing channels (SEM, paid social, display/programmatic, affiliate, push..)- Main KPIs: CTR, CPC, CPA, CPM, Conversion rate, Driving sales, keeping users on site, increasing user engagement or generating impressions to build awareness of new products or services- Managing Paid Search Ads on Google, Bing and other search engines- Managing Display Ads and Video Ads- Profitably scaling Ad Spend and optimising ROAS- Optimising existing paid acquisition channels and expanding into new ones- Delivering MQL targets for different insurance and financial companies/industries- Monitoring & Reporting of performance
- Zeta GlobalManager, Customer SuccessMarch 2022 - Today (4 years and 3 months)Paris, France
- Mquest GroupSenior Traffic ManagerJune 2021 - August 2022 (1 year and 2 months)Dubai - United Arab Emirates- Ads creation & Monitoring and optimisation of ads campaigns towards relevant objectives & main KPIs (driving leads for different industries, increasing user engagement or generating impressions to build awareness of new products or services) on French, German, Dutch, Swedish, Norwegian, Italian, Spanish, Canadian, Swiss, U.S & U.K Markets- Google Adwords : Search & Display - Facebook Ads management - Bing Ads : Search & Display - Taboola Display - Bidvertiser - Gemini : Search & Native - DoubleClick Management - Outbrain - Megapush - Propellerads- Strong track record delivering customer acquisition performance – managing performance marketing channels (SEM, paid social, display/programmatic, affiliate, push..)- Main KPIs: CTR, CPC, CPA, CPM, Conversion rate, Driving sales, keeping users on site, increasing user engagement or generating impressions to build awareness of new products or services- Content marketing campaigns creation & management- Managing Paid Search Ads on Google, Bing and other search engines- Managing Display Ads and Video Ads- Profitably scaling Ad Spend and optimising ROAS- Optimising existing paid acquisition channels and expanding into new ones- Growing qualified leads velocity- Delivering MQL targets for different insurance and financial companies/ industries- Monitoring & Reporting of performance
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Education
- Master 2 (M2) Finance and Business Development, International MarketingISTEC - Ecole Supérieure de Commerce et de Marketing2017Master 2 (M2) Finance et développement d'entreprise, Marketing international
- International BusinessInternational School of Business, Dublin2016Commerce international