Freelancer profile translated to English.
Back to original languageAbout Marc
Welcome to my Malt profile!
I have been aGoogle Ads consultantfor nearly 6 years, with in-depth expertise in e-commerce and lead generation. My goal:maximize the profitabilityof your advertising campaigns and generate a measurable impact on your business.
🎯 My Google Ads / SEA support:
- Audit of your Google Ads account
- Creation and optimization of SEA campaigns: Search, Google Shopping, Performance Max
- Management and piloting of your Google Ads account (Branded / Non-Branded)
- Product feed optimization (Google Shopping)
- Creation of automated reporting via Looker Studio
🔢 Key figures:
- +200,000 qualified leads delivered
Whether your budget is €500 or €100,000 per month, I deploy the same rigorous methods to maximize your results.
✅ Client references:
- E-commerce: Bricoprivé.com, Gifi, Racetools, Cézaré, Graine de Pastel, Coque et Poule
- Lead Generation: Crédit Agricole, Real Estate, 3D Printing, Industrial heater rental, Plumber, Electrician, Swimming pool construction
📈 My flagship results:
- Gifi:ROI increased by +50%at constant budget (vs previous year)
- Brico Privé: Cost per lead halved and advertising spend increased by +20%
- Cézaré: +183% in spending /+636% in revenue generated/ +159% in ROAS
I am passionate about data analysis, advertising performance optimization, and the deployment of tailor-made strategies.
💼 Why collaborate with me?
- Personalized approach and measurable results
- Advanced expertise in Google Shopping and complex campaigns
- Multi-sector experience in SEA with precise and transparent monitoring
Looking for a Google Ads expert to boost your SEA campaigns? Contact me today!
French
Native or bilingual
English
Conversational
Can work on-site
Toulouse (up to 50km), Marseille (up to 50km), Paris (up to 50km), Lyon (up to 50km), Bordeaux (up to 50km)
Experience
- Crédit AgricoleAcquisition ManagerBANKING AND INSURANCEApril 2024 - Today (2 years and 4 months)Toulouse, FranceResponsible for acquisition campaigns for CR Toulouse 31Management of Google Ads, Bing, and Meta accounts -> optimization of generated leads volume, ROAS management to ensure viable e-business activity.Tracking and Data analysisOptimization of lead distribution and processing channelsEtc
- Brico PrivéTraffic ManagerRETAIL (LARGE RETAILERS)April 2021 - September 2024 (3 years and 6 months)Toulouse, FranceAcquisition: Management and optimization of various performance-based acquisition channels, with an attribution logic- Google Ads: Search, Shopping, and Display campaign management.- Bing Ads: Search and Shopping campaign management- Pinterest Ads: development of the channel- Price comparison sites- Criteo + Criteo app install- Product feed optimizationData:- Campaign management via an attribution tool- Campaign analysis and reporting via Google Analytics- Dashboard creation via Excel and Google Data Studio
- RacetoolsTraffic ManagerE-COMMERCEApril 2021 - Today (5 years and 3 months)Toulouse, FranceManagement and optimization of various acquisition channels- Management of the Google and Bing Ads agency. Launch in the Belgian market- Price comparison sites- Criteo- Campaign analysis and reporting via Google Analytics- Dashboard creation via Excel and Google Data Studio
Reviews
Recommendations
FU
+1
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Education
- Master, Digital MarketingIAE La Rochelle - Business School2020Master, Marketing Digital
- Bachelor's Degree, Economics and ManagementUniversity of Pau and Pays de l'Adour2017Licence, Économie et gestion
Certifications
- Google Ads Search CertificationGoogle Ads2022