Freelancer profile translated to English.
Back to original languageAbout Marcelin
I have been in digital marketing for over 5 years, my main expertise is SEO (Natural Referencing) and WEBSITE CREATION (often with Wordpress) Showcase or E-COMMERCE and COMMUNITY MANAGEMENT.
SEO & DIGITAL MARKETING CONSULTANT, I support your company to develop its visibility and reputation through the implementation of a global DIGITAL MARKETING STRATEGY.
• Mastery of Wordpress
• Google Analytics: Dashboard configuration, definition of KPIs & summaries
My technical skills ➡️ HTML, CSS, JS, SQL and my experience in E-COMMERCE allow me to have a deeper SEO approach in addition to CMS such as ➡️ WORDPRESS, SHOPIFY and PRESTASHOP.
The #PODCAST and #WEBINAR markets are levers that are still little known/underestimated by companies, I support you in setting them up and understanding how to take advantage of this ► Incredible Competitive Advantage ◄. Thanks to my writing skills and my experience in COMMUNITY MANAGEMENT, you will be able to effectively develop your reputation and brand image.
🚀 Need a big BOOST to develop your company's Digital Marketing? Don't hesitate to contact me!
English
Fluent
French
Native or bilingual
Spanish
Fluent
Can work on-site
Paris (up to 50km), Paris (up to 100km)
Experience
- PrestashopSEO Project ManagerE-COMMERCEJanuary 2021 - October 2021 (10 months)Paris, France◾ Realization of technical SEO audit & execution of recommendations◾ Realization of Semantic SEO audit & execution of recommendations◾ Realization of WCV (Web Core Vitals) performance audit & performance improvement◾ Definition of the new semantics of keywords◾ Increase in traffic and positions on the 8 markets of institutional sites and the marketplace.◾ Construction of the new SEO strategy in connection with the positioning to better understand and capture the buyer personas◾ Writing SEO recommendations◾ Project management◾ Documentation of processes for a better understanding of SEO internally
- Groupe HisiDigital Marketing ConsultantTELECOMMUNICATIONSSeptember 2019 - Today (6 years and 9 months)Nanterre, France✅ Digital Marketing Strategy:--------------------------◾ Remote Marketing◾ Audit, Advice & Implementation of an adapted digital communication strategy (for my clients)◾ Support and implementation of the SEO strategy◾ Writing SEO articles◾ Advanced Google Tag Manager tracking◾ Traffic acquisition & Web reputation strategy◾ Management and animation of Google MyBusiness accounts: KPI monitoring, Responses to comments◾ E-reputation management◾ Planning, Organization and Implementation of #webinar◾ Creation of a Landing Page on the theme of SD-WAN: https://www.groupehisi.fr/sdwan◾ Conducting interviews with employees and transcribing them into articles to relay the content on social networks and the blog.◾ Analysis of KPIs and implementation of advanced tracking (Google Analytics).✅ Web Development:----------------------------◾ Creation and maintenance of the Website (WordPress, HTML & CSS)https://www.groupehisi.fr✅ Graphics:------------------◾ Creation of digital banners (Adobe Photoshop)◾ Creation of business cards (Adobe Indesign)◾ Creation of visuals for webinars (Adobe Photoshop)◾ Creation of visuals for articles (Adobe Photoshop)
- O'PaysDigital Marketing ConsultantRESTAURANTS AND FOOD SERVICEJanuary 2019 - Today (7 years and 5 months)Paris, France✅ Digital Marketing Strategy:-----------------------------------◾ Remote Marketing◾ Audit, Advice & Implementation of an adapted digital communication strategy◾ Implementation of the SEO strategy◾ Traffic acquisition & Web reputation strategy◾ Writing SEO articles◾ Advanced Google Tag Manager tracking◾ Management and animation of Google MyBusiness accounts: KPI monitoring, Responses to comments◾ E-reputation management◾ Conducting interviews with employees and transcribing them into articles to relay the content on social networks and the blog.◾ Analysis of KPIs and implementation of advanced tracking (Google Analytics).✅ Social networks:-----------------------◾ Creation of Instagram and Facebook accounts◾ Animation & community development on social networks✅ Graphics:------------------◾ Creation of digital banners (Adobe Photoshop)◾ Creation of business cards (Adobe Indesign)◾ Creation of visuals for webinars (Adobe Photoshop)◾ Creation of visuals for articles (Adobe Photoshop)✅ Web Development:----------------------------◾ Creation and maintenance of the Website (WordPress, HTML & CSS)https://www.opays.fr/
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Education
- E BusinessEDC Paris Business School (business school)2019