Freelancer profile translated to English.
Back to original languageAbout Marc
Telecommunications Electronic Engineer with a professional career oriented towards sales and marketing management:
- Design of ad-hoc B2B marketing projects for SMEs and large companies.
- Strategy and structure of B2B sales and marketing departments for companies of different profiles: IT, training, retail...
- Go-to-market strategy for startups.
- Management of B2B marketing and sales teams.
- Execution of marketing and sales plans.
- Extensive experience in both inbound and outbound processes.
- Results-oriented.
Shall we talk?
Spanish
Native or bilingual
English
Fluent
Catalan
Native or bilingual
Can work on-site
Barcelona (up to 50km)
Experience
- CabifyB2B Strategic Consultant - International Marketing and SalesTECHMay 2025 - Today (1 year and 3 months)Madrid, SpainCabify, one of the leading mobility platforms in Spain and Latin America, needed to accelerate B2B customer acquisition and optimize its positioning in strategic markets (Spain, Argentina, Colombia, and Mexico).I designed and led the B2B marketing and sales strategy for Cabify Empresas, aligning international teams and developing scalable commercial processes focused on demand generation and large account conversion.Actions:✔️ Development of the comprehensive marketing and sales playbook for the business segment, including strategy, processes, channels, and budget.✔️ Coordination and facilitation of strategic workshops with local marketing and sales teams in Spain, Argentina, Colombia, and Mexico.✔️ Implementation of an account-based marketing (ABM) demand generation methodology, combining outbound and inbound campaigns.✔️ Market analysis and competitor studies in different countries to adapt messages and strategies.✔️ Definition and automation of lead scoring, nurturing, and reporting processes, integrating best practices in CRM.✔️ Design of dashboards and control panels for monitoring sales, marketing, and ROI metrics.Milestones:✅ Launch of multi-channel B2B campaigns in key markets, generating a pipeline of large accounts.✅ Creation and validation of the sales playbook, facilitating adoption by local teams.✅ Optimization of the qualified lead generation and conversion process in the main target countries.✅ Effective alignment of marketing and sales teams in different markets, accelerating the sales cycle and visibility of Cabify Empresas.
- IPB ChemgineeringCustomer Acquisition and Brand Awareness StrategyFebruary 2025 - Today (1 year and 6 months)IPB Chemgineering, a multinational company specializing in engineering project development for the pharmaceutical industry, needed to implement a scalable customer acquisition system and improve its brand presence in target markets.I designed and implemented a B2B marketing and demand generation strategy focused on acquiring qualified leads and strengthening the company's global positioning.Key actions include:✔️ Development of an Account-Based Marketing (ABM) strategy, optimizing the acquisition of strategic clients in different regions.✔️ Implementation of a B2B lead acquisition system, facilitating efficient conversion in multinational environments.✔️ Global Brand Awareness strategy, improving brand recognition.✔️ Development of segmented commercial prospecting campaigns, combining inbound and outbound marketing.✔️ Optimization of the sales funnel and lead nurturing.Milestones:✅ Definition of a scalable acquisition strategy aligned with the company's global policies.✅ First active campaigns in multiple regions, establishing a pipeline of potential clients.✅ Implementation of a global ABM strategy, ensuring a hyper-personalized approach.✅ Improvement of brand positioning in multinational environments, increasing visibility in strategic sectors.
- ErescambioRapid Acquisition Strategy for the Digital Kit in the Health SectorJanuary 2025 - Today (1 year and 7 months)Erescambio, as a digital agent, needed a scalable and rapid strategy to attract health professionals (psychologists, psychiatrists, nutritionists, etc.) interested in accessing the Digital Kit and creating their website.I designed and implemented an automated commercial prospecting and lead conversion system, optimizing each phase of the funnel to maximize customer acquisition and closing.Actions included:✔️ Development of a highly scalable acquisition process, combining automation and direct actions.✔️ Management of digital campaigns on Meta (Facebook & Instagram Ads) to generate qualified traffic and nurture the conversion funnel.✔️ Commercial prospecting through automated WhatsApp, phone calls, and email marketing.✔️ Implementation of ABM strategies to target health sector professionals with personalized messages using Artificial Intelligence.✔️ CRM management and optimization, ensuring structured lead follow-up and greater closing efficiency.✔️ Implementation of a sales closing process for hot leads, optimizing the conversion of potential customers.✔️ Management of an SDR team to maximize lead conversion.Milestones:✅ Acquisition rate of 40 clients/month in the first month, with a progressive growth of +20 additional clients each month.✅ Automation of the WhatsApp and call prospecting process, reducing response times and operational costs while improving conversion.✅ Development of an ABM strategy targeting health professionals, improving personalization and sales closing.✅ Implementation of Meta Ads campaigns, generating qualified traffic and optimizing cost per lead.✅ Scalable demand generation and CRM management process, allowing for more effective prospect follow-up.✅ Optimized process for closing hot leads, increasing the conversion of opportunities into sales.
Reviews
E
Eric
GooApps®
Reviewed on 4/4/2023
At GooApps®, we create apps for and by people.
We were looking for a freelance Marketing profile to help us execute various tasks of our agency's communication and online positioning plan.
Marc has demonstrated goal-oriented collaboration: action -> results through measurement, data, and analytics.
He stands out for this analytical, organizational, and practical capacity. We will continue collaborating.
Nuria
Laboratorio Papaya
Reviewed on 3/8/2023
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Education
- Postgraduate in Executive and Personal CoachingUniversitat Pompeu Fabra - Barcelona2021Postgrado Coaching Ejecutivo y Personal
- Telecommunications Electronic Engineering, EngineeringUniversitat de Barcelona / University of Barcelona2015Ingeniería Electrónica de Telecomunicaciones, Ingeniería